The Department of Communication at Clemson University hosted its annual Social Media Week Conference, Monday, Feb. 23, to Thursday, Feb. 26, and for the first time, invited other universities.
Western Carolina University invited communication students from all concentrations to attend and network with students, professors, and professionals.
Students from Western attended two days of the conference and heard from speakers from large-scale companies like Barstool and ESPN, as well as more local groups and non-profits.
“The Social Media Week was a valuable learning experience for me that highlighted how creativity, authenticity, and strategy intersect in digital communication,” said Erica Thaggard, president of the Health Communication Club. “Speakers from major organizations such as Canva, Live Nation, Hershey and ESPN emphasized the importance of monitoring trends while maintaining a genuine brand voice. One memorable example came from the Georgia Aquarium, which shared how posting videos of animals like sea lions dancing to trending songs can boost engagement while staying true to their mission.”
The conference connected students with the speakers they listened to in person and through LinkedIn, and gave an insight into how the communication department at Clemson University works and experienced their Social Media Listening Center.
Each seminar brought a different aspect of social media and communication work to students, and provided insight into the changing professional landscape.
“As a student interested in social media’s impact on public relations and storytelling, I was able to gain a lot from attending Wednesday’s Social Media Week sessions,” said Savannah Snell, a sophomore communication major. “Overall, I’m so glad for what I got to learn. Getting to go to conferences fuels my love of learning and connection. I’m so grateful this is a part of my learning here at WCU.”
Speakers discussed topics such as ethical storytelling, the fast-paced environment of social media, and what audience awareness looks like in the professional world. Sharing personal experiences as well, like the ever-changing career landscape and its impact.