College of Business
School of Accounting, Finance, Information Systems, and Business Law
| Dr. Hem Basnet Adjunct Faculty School of Accounting, Finance, Information Systems, and Business Law hbasnet@email.wcu.edu |
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Publications Koirala, Bishwa, et al. Are a City’s Entertainment Offerings Amenities or Disabilities? Evidence from Net Compensation Estimates. no. 1, Journal of Regional Analysis & Policy, Dec. 2024, pp. 77–90. Vatsa, Puneet, et al. Stock Market Cycles and Macroeconomic Dynamics. no. 3, International Advances in Economic Research, Aug. 2024, pp. 255–78. |
| Dr. Debra Burke Full Professor School of Accounting, Finance, Information Systems, and Business Law burke@email.wcu.edu |
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Publications Grube, AJ, et al. “A Survey of Issues Facing Intercollegiate Athletic Administrators.” No, vol. 23, no. 3, Journal of Business Management and Change, Nov. 2024, pp. 17–33, doi:ISSN: 1967-6839. Burke, Debra, and Joan Parker-Webster. THRESHOLD CONCEPTS and BARRIERS to LEARNING in UNDERGRADUATE BUSINESS LAW. The Atlantic Law Journal, Jan. 2024, pp. 157–97. |
| Dr. Hai-Yang Chen Full Professor School of Accounting, Finance, Information Systems, and Business Law hchen@email.wcu.edu |
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Presentations Chen, Haiyang, et al. Financial Literacy Among Chinese Rural Households and Its Impact on Market Participation. Borsa Istanbul Review, May 2024, https://authors.elsevier.com/sd/article/S2214-8450(24)00090-5. |
| Dr. Todd Creasy Director of Engagement & CEI Director School of Accounting, Finance, Information Systems, and Business Law rtcreasy@email.wcu.edu |
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Publications Creasy, Richard Todd. “Project Manager Selection – Equipped for the Trip?.” No, vol. 57, no. 8, Quality Progress – American Society of Quality, Feb. 2024, pp. 22–29, https://asq.org/customer-services/contact-asq. |
| Dr. Gary Curnutt Assistant Professor School of Accounting, Finance, Information Systems, and Business Law gcurnutt@email.wcu.edu |
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Presentations Curnutt, G. M. (Presenter & Author), Sun, Q. (Author Only), American Council on Consumer Interests, “Sustaining Retirement During Lockdown: Annuitized Income and Financial Well-Being Before and During the COVID-19 Pandemic.,” Las Vegas, NV. Curnutt, G. M. (Presenter & Author), Pearson, B. (Author Only), Appalachian Research in Business Symposium, “Short-Term Financing Usage: A Comparison of the Carolinas to the U.S.,” Radford, VA. Curnutt, G. (Presenter & Author), Smith, D. F. (Author Only), Academy of Financial Services / Financial Planning Association Annual Conference 2024, “Crypto As Currency: The Association of Cryptocurrency and Alternative Financial Services,” Academy of Financial Services, Columbus Convention Center, Columbus, OH. |
| Dr. Ya Anna Dai Assistant Professor School of Accounting, Finance, Information Systems, and Business Law ydai@email.wcu.edu |
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Publications Chen, Haiyang, et al. Financial Literacy Among Chinese Rural Households and Its Impact on Market Participation. Borsa Istanbul Review, May 2024, https://authors.elsevier.com/sd/article/S2214-8450(24)00090-5. Leggio, Karyl, et al. The Death of the 4% Rule: New Market Condition and Retiree Needs Require Rethinking Retirement Spending. The Journal of Retirement, Apr. 2024, doi:https://www.pm-research.com/content/iijretire/early/2024/03/08/jor20241154. Dai, Ya, et al. Reassessing Theories of Capital Structure: Empirical Insights from Companies Listed in Vietnam. Journal of Corporate Accounting and Finance, Jan. 2024, doi:https://doi.org/10.1002/jcaf.22678. |
| Mr. Christopher Doval Instructor School of Accounting, Finance, Information Systems, and Business Law cdoval@email.wcu.edu |
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Publications Doval, Christopher, and Simon Gugerli. “Staying Cool at Raoul’s: A Property Predicament.” Recipes for Teaching Business Law, Academy of Legal Studies in Business, p. 19. |
| Dr. Kevin Fulk Associate Professor School of Accounting, Finance, Information Systems, and Business Law hfulk@email.wcu.edu |
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Publications Schwarz, Andrew, et al. A Conjoint Approach to Understanding Software as a Service (SaaS) Adoption Decisions: A Replication Study. Association for Information Systems Transactions on Replication Research, Dec. 2024, pp. 1–22, https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1092&context=trr. White, Barbara Jo, et al. Generative Artificial Intelligence: Student Learning, Anxiety, and Legality Perceptions. no. 4, Issues in Information Systems, Oct. 2024, pp. 61–77, https://doi.org/10.48009/4_iis_2024_105. Kapakos, William, and Kevin Fulk. GitHub Copilot: Introducing the Artificial Intelligence Tool in an Information Systems Course. no. 4, Issues in Information Systems, Oct. 2024, pp. 106–17, https://doi.org/10.48009/4_iis_2024_108. Taylor, Richard G, et al. The Increasing Problem with Textbook Piracy. no. 1, Global Journal of Business Pedagogy, Sep. 2024, pp. 28–49. Chatterjee, Sutirtha, et al. The Role of Dissonant Relational Multiplexity in Information System Implementation Failures: Insights from a Grounded Theory Approach. no. 5, Journal of the Association for Information Systems, Sep. 2024, pp. 1303–42, https://aisel.aisnet.org/jais/vol25/iss5/4. Presentations Kapakos, W. (Presenter & Author), Fulk, K. (Author Only), 64th IACIS Annual Conference, “GitHub Copilot: Introducing the Artificial Intelligence Tool in an Information Systems Course,” International Association for Computer Information Systems, Online. White, B. J. (Presenter & Author), Dent, H. (Author Only), Fulk, K. (Author Only), 64th IACIS Annual Conference, “Generative Artificial Intelligence: Student Learning, Anxiety, and Legality Perceptions,” International Association for Computer Information Systems, One Ocean Resort and Spa, Atlantic Beach, FL. Fulk, K. (Author Only), White, B. J. (Presenter & Author), Taylor, R. (Author Only), Appalachian Research in Business Symposium, “Collaborative Autoethnography for Enhancing Business Pedagogy: Rising to The Challenge,” Marshall University, Marshall University, Huntington, WV. Fulk, K. (Author Only), Taylor, R. (Presenter & Author), White, B. J. (Author Only), Southwestern Business Administration Teaching Conference, “Challenges and Opportunities of Teaching Different Kinds of New Courses: Insights from Information Systems Faculty Members,” Texas Southern University, Texas Southern University, Houston, TX. |
| Dr. Joe Anthony Giordano Assistant Professor School of Accounting, Finance, Information Systems, and Business Law jgiordano@email.wcu.edu |
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Publications Holt, Andrew, et al. Exploring Language Use Within U.S. Accounting Rules of Professional Conduct. Journal of Legal and Ethical Issues, Jan. 2025, p. 29, https://www.aabri.com/manuscripts/243873.pdf. Holt, Andrew D, et al. The Evolution of Accounting Practices for UK Commercial Service Charges: Evaluating the Impact of the RICS Professional Standard. Journal of Corporate Real Estate, Jan. 2025, doi:10.1108/JCRE-01-2024-0003. Giordano, Joseph, and Lisa M. Victoravich. Not Just the Facts: The Effect of Irrelevant Information on Internal Auditor Judgment. no. 1, Managerial Auditing Journal/Emerald Publishing, Jan. 2025, pp. 66–89, doi:10.1108/MAJ-02-2024-4240. Presentations Giordano, J. (Presenter & Author), Appalachian Research in Business Symposium (ARBS), “The Cost of Adding Value: Do Internal Audit Advisory Services Compromise Assurance?,” Marshall University Lewis College of Business, Huntington, WV. Giordano, J., College of Business Luncheon Workshop – “Something to Chew On”, “Qualitative Study of Eminent Domain on Business Development,” WCU College of Business, WCU Campus – Forsyth, Cullowhee, NC. |
| Dr. Joseph Hashem Assistant Professor School of Accounting, Finance, Information Systems, and Business Law jhashem@email.wcu.edu |
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Presentations Hashem, J., “The Impact of Regulation on Cryptocurrency Returns: An Examination of News Articles’ Value-Relevance,” Marshall University, Huntington, WV. |
| Dr. Will Alexander Kapakos Associate Instructor School of Accounting, Finance, Information Systems, and Business Law wakapakos@email.wcu.edu |
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Publications Kapakos, William A, and H. Kevin Fulk. GitHub Copilot: Introducing the Artificial Intelligence Tool in an Information Systems Course. no. 4, Issues in Information Systems, Oct. 2024, pp. 106–17, https://iacis.org/iis/2024/4_iis_2024_106-117.pdf. Presentations Kapakos, W. (Presenter & Author), Fulk, H. K. (Author Only), IACIS: 64th Annual International Conference, “GitHub Copilot: Introducing the artificial intelligence tool in an information systems course,” International Association for Computer Information Systems, One Ocean Resort and Spa, Atlantic Beach, FL. |
| Dr. Marco Lam Associate Professor School of Accounting, Finance, Information Systems, and Business Law mlam@email.wcu.edu |
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Publications Diosdado, Leobardo, et al. Information of Stock Options in Event Studies: The Deepwater Horizon Oil Spill Case. no. 1, Managerial Finance, Jan. 2025, pp. 1–11, doi:https://doi.org/10.1108/MF-02-2024-0079. D’Angelo, Thomas P, and Marco Lam. Wonder, Thunder, Blunder and Plunder! a Case of Goodwill Impairment and Failed Governance in a Family-Owned Business. Strategic Finance, Jul. 2024. |
| Dr. Rob Joseph Landry Adjunct Faculty School of Accounting, Finance, Information Systems, and Business Law rlandry@email.wcu.edu |
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Publications Landry, Robert. Applicability of Discharge Exceptions to Corporate Debtors in Subchapter V: A “death Blow” to Rescuing Small Business. no. 1, Journal of Business, Entrepreneurship, and the Law, 2024, pp. 2–26. Cerdona, P, et al. Service Mix and Financial Performance in Rural Hospitals: A Contingency Theory Perspective. no. 3, Health Care Management Review, 2024, pp. 220–28. Landry, Robert. Reforming Attorneys’ Fees in Chapter 7 Bankruptcy: Lessons from Proposed Chapter 10 Bankruptcy. no. 1, American Bankruptcy Institute Law Review, Jan. 2024. |
| Dr. Jennifer Lynn Lehman Adjunct Faculty School of Accounting, Finance, Information Systems, and Business Law jlehman@email.wcu.edu |
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Publications Henderson, Rebecca, et al. Clock‐out: What Explains “Quiet Quitting” in Financial Services?. no. 3-4, Financial Planning Review, 2024, p. 13. |
| Dr. Justin Pace Assistant Professor School of Accounting, Finance, Information Systems, and Business Law hpace@email.wcu.edu |
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Publications Pace, Justin, and Lawrence J. Trautman. Financial Institution D&O Liability After Caremark and McDonald’s. Rutgers University Law Review, 2024, pp. 449–96. Pace, Justin. The Utility of Originalism in Mitigating Judicial Elite Bias: Evidence from the 2021-2022 Supreme Court Term. no. 2, UMKC Law Review, Dec. 2024, pp. 339–89. Pace, Justin, et al. Crisis at the Audit Committee: Challenges of a Post-Pandemic World. Review of Banking and Financial Law, 2024, pp. 119–92. Pace, Justin. High-Status Versus Low-Status Stakeholders. American Business Law Journal, Sep. 2024, pp. 191–209. Presentations Pace, J., Academy of Legal Studies in Business Annual Conference, “Convergence and Divergence of Alcohol and Marijuana Regulation in a Federalist System Post-COVID-19,” Washington, DC. |
| Dr. Doug Parker Assistant Professor School of Accounting, Finance, Information Systems, and Business Law rdparker@email.wcu.edu |
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Publications Diosdado, Leobardo, et al. Information of Stock Options in Event Studies: The Deepwater Horizon Oil Spill Case. no. 1, Managerial Finance, Jan. 2025, pp. 1–11, doi:https://doi.org/10.1108/MF-02-2024-0079. Presentations Parker, R. D. (Presenter & Author), Isaacson, E. (Presenter & Author), American Accounting Association Conference on Teaching and Learning, “Practice Makes Perfect: Enhancing the Effectiveness of Practice in Financial Accounting,” American Accounting Association, Conference, Washington, DC. Parker, R. D., Weatherford, J., Appalachian Research in Business Symposium, “Impact of Supervisor and Coworker Incivility on Job Satisfaction and Turnover Intent,” Marshall University, Conference, Huntington, WV. |
| Dr. Blain Pearson Adjunct Faculty School of Accounting, Finance, Information Systems, and Business Law bpearson@email.wcu.edu |
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Publications Pearson, Blain, et al. Knowing the “don’t Knows” to the Financial Literacy Questions in the U.S. National Financial Capability Study. no. 2, Journal of Financial Counseling and Planning, 2024, pp. 27–39. Kornakye, T, et al. Rethinking Fundamentals: Analyzing Millennial Retirement Plan Participation in Light of Employer Contributions and Automatic Enrollment. no. 2, Journal of Risk and Financial Management, 2024, pp. 1–13. Pearson, Blain, et al. Retirement Planning, Retirement Insecurity, and Financial Satisfaction. no. 3, Journal of Retirement, 2024, pp. 1–13. Pearson, Blain, et al. The Retirement Consumption Puzzle: A Mental Accounting Explanation. no. 1, Journal of Financial Counseling and Planning, 2024, pp. 20–32. Presentations Curnutt, G. M. (Presenter & Author), Pearson, B. (Author Only), Appalachian Research in Business Symposium, “Short-Term Financing Usage: A Comparison of the Carolinas to the U.S.,” Radford, VA. |
| Mr. Evan Andrew Peterson Adjunct Faculty School of Accounting, Finance, Information Systems, and Business Law eapeterson@email.wcu.edu |
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Publications Peterson, Evan, and G W Ulferts. An Interdisciplinary Approach to the Study of Business Ethics, CSR, Sustainability, and Human Rights. Journal of Law, Business & Ethics, 2024, p. 49. Peterson, Evan, et al. Human Rights, Sustainability, and Advancing the Business Curriculum. Southern Journal of Business and Ethics, 2024, pp. 133–46. |
| Dr. Sanjay Rajagopal Professor School of Accounting, Finance, Information Systems, and Business Law rajagopal@email.wcu.edu |
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Publications Rajagopal, Sanjay. A Note on Persistence in Indian IT Equities. no. 3, Management and Economics Research Journal, Jul. 2024, https://www.hataso.com/journals/merj/articles/864. Rajagopal, Sanjay. Healthcare REIT Returns & COVID 19: A Note. no. 1, Journal of Accounting and Finance, Apr. 2024, pp. 179–86, https://www.nabpress.com/accounting-and-finance. |
| Dr. David Francis Smith Instructor School of Accounting, Finance, Information Systems, and Business Law smithdavid@email.wcu.edu |
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Presentations Curnutt, G. (Presenter & Author), Smith, D. F. (Author Only), Academy of Financial Services / Financial Planning Association Annual Conference 2024, “Crypto As Currency: The Association of Cryptocurrency and Alternative Financial Services,” Academy of Financial Services, Columbus Convention Center, Columbus, OH. |
| Mr. John Robert Weatherford Instructor School of Accounting, Finance, Information Systems, and Business Law jweatherford@email.wcu.edu |
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Presentations Parker, R. D., Weatherford, J., Appalachian Research in Business Symposium, “Impact of Supervisor and Coworker Incivility on Job Satisfaction and Turnover Intent,” Marshall University, Conference, Huntington, WV. |
| Dr. Barbara Jo White Full Professor School of Accounting, Finance, Information Systems, and Business Law whiteb@email.wcu.edu |
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Publications White, Barbara Jo, et al. Generative Artificial Intelligence: Student Learning, Anxiety, and Legality Perceptions. no. 4, Issues in Information Systems, Oct. 2024, pp. 61–77, https://doi.org/10.48009/4_iis_2024_105. Presentations Fulk, H. K. (Author Only), White, B. (Presenter & Author), Taylor, R. (Author Only), Appalachian Research in Business Symposium 2024, “Collaborative Autoethnography for Enhancing Business Pedagogy: Rising to the Challenge,” Appalachian Research in Business Symposium, Lewis College of Business, Huntington, WV. White, B. (Presenter & Author), Jenkins, J. A. (Presenter & Author), Appalachian Research in Business Symposium 2024, “Student Perceptions of Generative AI and Their Impact on Learning,” Appalachian Research in Business Symposium, Lewis College of Business, Huntington, WV. Fulk, H. K. (Author Only), Taylor, R. G. (Presenter & Author), White, B. J. (Author Only), Southwestern Business Adminitration Teaching Conference, “Challenges and Opportunities of Teaching Different Kinds of New Courses: Insights from Information Systems Faculty Members,” Texas Southern University, Houston, TX. |
School of Economics, Management, and Project Management
| Dr. Drew Carnes Associate Professor/Director, School of Economics, Management, and Project Management School of Economics, Management, and Project Management amcarnes@email.wcu.edu |
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Publications Sproul, Curtis, et al. Selling to “The Man”: Does Government Dependence for Sales Constrain Startup Performance?. no. 2, Journal of Small Business Management, 2024, pp. 563–90, doi:https://doi.org/10.1080/00472778.2022.2111436. Grube, AJ, et al. “A Survey of Issues Facing Intercollegiate Athletic Administrators.” No, vol. 23, no. 3, Journal of Business Management and Change, Nov. 2024, pp. 17–33, doi:ISSN: 1967-6839. DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. Atlantic Marketing Conference. DeConinck, James, et al. The Influence of Job Embeddedness on Voluntary Salesforce Turnover. no. 1, Atlantic Marketing Journal, Apr. 2024, p. 16, https://digitalcommons.kennesaw.edu/amj/vol13/iss1/2. |
| Dr. James Dean Assistant Professor School of Economics, Management, and Project Management jdean@email.wcu.edu |
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Publications Dean, James, and Vincent Geloso. Poverty Spells and Economic Freedom: Canadian Evidence. Journal of Economic Behavior and Control, Aug. 2024, p. 29, doi:https://dx.doi.org/10.2139/ssrn.4653144. Dean, James, and Joshua Hall. “On the Long-Run Properties of Income and Stock Prices: The Stability of the “Golden Ratios”.” No, vol. 16, no. 3, Journal of Financial Economic Policy, May 2024, pp. 315–29, doi:https://doi.org/10.1108/JFEP-12-2023-0388. |
| Dr. Angela Dills Gimelstob-Landry Distinguished Professor School of Economics, Management, and Project Management akdills@email.wcu.edu |
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Publications Dills, Angela. Gender Disparities in Economic Freedom and Human Capital. no. 4, Journal of Private Enterprise, Jan. 2025, pp. 1–25, http://journal.apee.org/index.php/2024_Journal_of_Private_Enterprise_Vol_39_No_4_Winter_parte1. Chen, Jiajia, and Angela Dills. Does Telehealth Save Lives? Evidence on the Effect of Telehealth Parity Laws on Mortality Rates. no. 1, Southern Economic Journal, Jul. 2024, pp. 12–37, doi:https://doi.org/10.1002/soej.12562. Shakeel, M Danish, and Angela Dills. The Effects of Private Schooling on Pupil Achievement: A Global Systemic Analysis. no. 2, Comparative Education, Apr. 2024, pp. 259–77, doi:https://doi.org/10.1080/03050068.2023.2265280. Dills, Angela, and Deaver Traywick. Academic Case Management and College Student Retention. no. 1, NACADA Review, Jan. 2024, pp. 20–26, doi:10.12930/nacr-23-04. Presentations Dills, A., Scafidi, B. (Author Only), International School Choice and Reform, “State Regulations and School Staffing,” Madrid, Spain. |
| Dr. Mariano Garrido-Lopez Associate Professor/Graduate Programs Director School of Economics, Management, and Project Management mglopez@email.wcu.edu |
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Publications Garrido-Lopez, Mariano, et al. Exploring Management Consulting Value Creation for Microenterprises. 11th Annual Conferenceth ed., Appalachian Research in Business Symposium (ARBS), 2024, pp. 76–86, https://www.marshall.edu/cob/arbs-2024/. |
| Dr. Yue Hillon Distinguished Professor School of Economics, Management, and Project Management ycai@email.wcu.edu |
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Publications Garrido-Lopez, Mariano, et al. Exploring Management Consulting Value Creation for Microenterprises. 11th Annual Conferenceth ed., Appalachian Research in Business Symposium (ARBS), 2024, pp. 76–86, https://www.marshall.edu/cob/arbs-2024/. |
| Dr. Edward Lopez BBT Distinguished Professor School of Economics, Management, and Project Management ejlopez@email.wcu.edu |
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Presentations Lopez, E. J., Association of Private Enterprise Education, “Should We Teach Morality in our Economics Classrooms,” Association of Private Enterprise Education, Las Vegas. Lopez, E. J., Association of Private Enterprise Education, “Explaining the Modern Budget Era Problem and its Consequences,” Cancun, Mexico. Lopez, E. J., Public Choice Society, “Explaining the Modern Budget Era Problem and its Consequences,” Seattle, WA. Lopez, E. J., Bastiat Society of Charleston, “Fiscal Tsunamis: The Deep Origins of Today’s U.S. Fiscal Policy Problems,” Bastiat Society of Charleston, College of Charleston, Charleston, SC. |
| Dr. Hollye Moss Full Professor/Associate Dean, College of Business School of Economics, Management, and Project Management hmoss@email.wcu.edu |
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Presentations Moss, H., Appalachian Research in Business Symposium, “Schedulepalooza,” Huntington, WV. |
| Dr. Aaron Ratcliffe Associate Professor School of Economics, Management, and Project Management aratcliffe@email.wcu.edu |
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Publications Leon, Steven, et al. Consumers’ Perceptions of the Environmental and Public Health Benefits of Last Mile Drone Delivery.. no. Online. TBD, International Journal of Logistics Research and Applications, Apr. 2024, pp. 1–25, doi:ttps://doi.org/10.1080/13675567.2024.2341851. |
| Dr. Bryan Schaffer Assistant Professor School of Economics, Management, and Project Management bschaffer@email.wcu.edu |
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Publications Schaffer, Bryan S, et al. Individual Differences in Workplace Spirituality: Implications for Deep-Level Diversity and Team Outcomes. no. 2, Journal of Business and Management, Jun. 2024, pp. 1–26, doi:10.6347/JBM.202406_29(2).0001. Schaffer, Bryan, and Jennifer Manegold. Feeling Good About Teamwork: The Roles of Personality and Manifest Needs. no. 5, Management Research Review, Apr. 2024, pp. 767–84, doi:https://doi.org/10.1108/MRR-05-2023-0336. Presentations Schaffer, B., Isothermal Community College Professional Development Day, “Unlocking Success: Navigating Workplace Dynamics for Growth and Harmony,” Isothermal Community College, Spindale. |
| Dr. Michael Shick Assistant Professor School of Economics, Management, and Project Management mshick@email.wcu.edu |
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Publications Malinawan, Meredith. Simplifying Procurement in Project Management. Edited by Michael Shick, ROSEMET LLC, 13 May 2024, https://www.rosemet.com/blog/procurement-in-project-management. Estanislao, Hajime. Change Management Strategy in Projects. Edited by Michael Shick, ROSEMET LLC, 10 May 2024, https://www.rosemet.com/blog/change-management. Estanislao, Hajime. How to Do Project Scheduling and Avoiding Scope Creep from the Start. Edited by Michael Shick, ROSEMET LLC, 8 May 2024, https://www.rosemet.com/blog/Project-Scheduling. Malinawan, Meredith. Turning Communication Barriers into Opportunities by Mastering Conflict Management. Edited by Michael Shick, ROSEMET LLC, 6 May 2024, https://www.rosemet.com/blog/Conflict-Management. Estanislao, Hajime. Introduction to Program Management – How to Manage Related Projects. Edited by Michael Shick, ROSEMET LLC, 3 May 2024, https://www.rosemet.com/blog/Program-Management. Estanislao, Hajime. Problem-solving for Project Managers. Edited by Michael Shick, ROSEMET LLC, 1 May 2024, https://www.rosemet.com/blog/Problem-Solving. Malinawan, Meredith. Understanding a Salience Model in Project Stakeholder Management. Edited by Michael Shick, ROSEMET LLC, 29 Apr. 2024, https://www.rosemet.com/blog/Salience-Model. Estanislao, Hajime. Digital Project Management Skills You Need Today. Edited by Michael Shick, ROSEMET LLC, 26 Apr. 2024, https://www.rosemet.com/blog/Digital-Project-Management. Estanislao, Hajime. The Functions of a Project Management Office. Edited by Michael Shick, ROSEMET LLC, 25 Apr. 2024, https://www.rosemet.com/blog/Project-Management-Office. Malinawan, Meredith. Stakeholder Analysis Matrix: Simplifying Complexity and Maximizing Success of Stakeholder Management. Edited by Michael Shick, ROSEMET LLC, 24 Apr. 2024, https://www.rosemet.com/blog/Stakeholder-Analysis-Matrix. Estanislao, Hajime. 3 Continuous Improvement Strategies to Boost Your Project Management Skills. Edited by Michael Shick, ROSEMET LLC, 23 Apr. 2024, https://www.rosemet.com/blog/Continuous-Improvement. Malinawan, Meredith. Achieving Stakeholder Management Success with the Power-Interest Grid. Edited by Michael Shick, ROSEMET LLC, 22 Apr. 2024, https://www.rosemet.com/blog/Power-Interest-Grid. Estanislao, Hajime. How to Take Advantage of Adaptive Project Management. Edited by Michael Shick, ROSEMET LLC, 21 Apr. 2024, https://www.rosemet.com/blog/Adaptive-Project-Management. Estanislao, Hajime. Project Delivery Through the Definition of Done. Edited by Michael Shick, ROSEMET LLC, 17 Apr. 2024, https://www.rosemet.com/blog/definition-of-done. Estanislao, Hajime. How to Do T-shirt Sizing in Agile and Waterfall Projects. Edited by Michael Shick, ROSEMET LLC, 16 Apr. 2024, https://www.rosemet.com/blog/t-shirt-sizing. Estanislao, Hajime. 5 Agile Methodologies for Project Managers That Are Not Scrum Framework. Edited by Michael Shick, ROSEMET LLC, 15 Apr. 2024, https://www.rosemet.com/blog/agile-methodologies. Estanislao, Hajime. 5 Ways to Advocate the Scrum Values for Project Managers. Edited by Michael Shick, ROSEMET LLC, 11 Apr. 2024, https://www.rosemet.com/blog/scrum-values. Malinawan, Meredith. Unlocking the Power and Mastery of Development Approach and Life Cycle. Edited by Michael Shick, ROSEMET LLC, 8 Apr. 2024, https://www.rosemet.com/blog/development-approach. Estanislao, Hajime. Ways to Advocate Servant Leadership as a Project Manager. Edited by Michael Shick, ROSEMET LLC, 5 Apr. 2024, https://www.rosemet.com/blog/servant-leadership. Estanislao, Hajime. Understanding the Scrum Framework for Project Managers. Edited by Michael Shick, ROSEMET LLC, 4 Apr. 2024, https://www.rosemet.com/blog/scrum-framework. Malinawan, Meredith. Unlocking the Power of Stakeholder Engagement. Edited by Michael Shick, ROSEMET LLC, 3 Apr. 2024, https://www.rosemet.com/blog/stakeholder-engagement. Estanislao, Hajime. How to Navigate the Project Environment Even If You’re New to Project Management. Edited by Michael Shick, ROSEMET LLC, 2 Apr. 2024, https://www.rosemet.com/blog/project-environment. Estanislao, Hajime. Product Management Considerations for Project Managers. Edited by Michael Shick, ROSEMET LLC, 25 Mar. 2024, https://www.rosemet.com/blog/product-management. Estanislao, Hajime. Understanding the 8 Functions Associated with Project Management. Edited by Michael Shick, ROSEMET LLC, 22 Mar. 2024, https://www.rosemet.com/blog/functions-associated-with-project. Malinawan, Meredith. Tailoring Your Project Management Approach: A Beginner’s Guide. Edited by Michael Shick, ROSEMET LLC, 20 Mar. 2024, https://www.rosemet.com/blog/project-management-tailoring. Estanislao, Hajime. Understanding the Organizational Governance System as Project Managers. Edited by Michael Shick, ROSEMET LLC, 18 Mar. 2024, https://www.rosemet.com/blog/organizational-governance-system. Malinawan, Meredith. Project Management Artifacts: Essential Tools to Enhance Project Management. Edited by Michael Shick, ROSEMET LLC, 15 Mar. 2024, https://www.rosemet.com/blog/project-management-artifacts. Estanislao, Hajime. Managing Virtual Teams: Strategies for Project Managers. Edited by Michael Shick, ROSEMET LLC, 13 Mar. 2024, https://www.rosemet.com/blog/managing-virtual-teams. Estanislao, Hajime. Managing Value Creation for Project Managers. Edited by Michael Shick, ROSEMET LLC, 11 Mar. 2024, https://www.rosemet.com/blog/value-creation. Estanislao, Hajime. What Is Value Delivery in Project Management. Edited by Michael Shick, ROSEMET LLC, 7 Mar. 2024, https://www.rosemet.com/blog/value-delivery. Shick, Michael. Understanding What Is Qualitative Risk Analysis. ROSEMET LLC, 1 Feb. 2024, https://www.rosemet.com/blog/Qualitative-Risk-Analysis. |
| Dr. Geoffrey Vanderpal Assistant Professor School of Economics, Management, and Project Management gvanderpal@email.wcu.edu |
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Publications Vanderpal, Geoffrey, and Randy Brazie. Integrating Polyvagal Theory with Agile Project Management. no. 1, Journal of Organizational Psychology, 2024, p. 15. Vanderpal, Geoffrey, and Randy Brazie. Planners Can Support Healthy Well-being for Themselves and Their Clients. no. 5, Journal of Financial Planning, 2024, pp. 36–44. |
| Dr. Dallas Wood Assistant Professor School of Economics, Management, and Project Management dwwood@email.wcu.edu |
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Publications Wood, Dallas, et al. “Communicating Information Regarding IBD Remission to Patients: Evidence from a Survey of Adult Patients in the United States.” No, Inflammatory Bowel Diseases, Aug. 2024, doi:https://doi.org/10.1093/ibd/izae201. |
School of Marketing, Entrepreneurship, Sports Management, and Hospitality & Tourism Management
| Dr. Kia Alimohammadirokni Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management malimohammadirokni@email.wcu.edu |
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Publications Duffield, Madelyn R, et al. Short-term Rental Opportunities for Entrepreneurial Start-ups. Institute for Global Business Research, 2024. |
| Dr. Janice Black Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management blackj@email.wcu.edu |
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Publications Black, Janice, and Bethany Davidson. Entrepreneurial Ecosystems: Rural, Suburban, Urban and Higher Education Variations. no. 1, Global Journal of Entrepreneurship, 2024, pp. 1–26, https://www.igbr.org/wp-content/Journals/2024/GJE_Vol_8_No_1_2024.pdf. Smith, Yvonne S., and Janice A. Black. Anxiety and the New Generation in College: What Can a Professor Do?. no. Spring, Christian Business Academy Review (CBAR), Apr. 2023, pp. 79–90, https://cbfa-cbar.org/index.php/cbar. Presentations Black, J., 53rd Annual meeting of South East Decision Science Institute (SEDSI), “MASTERY PATHS: A TOOL TO FACILITATE ONLINE CLASSES OF STRESSED-OUT STUDENTS,” South East Decision Science Institute (SEDSI), Frances Marion Hotel, Charleston. Black, J. (Presenter & Author), Davidson, B. (Author Only), 2024 Annual Meeting of the United States Association of Small Business and Entrepreneurship (USASBE),, “Entrepreneurial Ecosystems and the Supply of New Entrepreneurs.,” United States Association of Small Business and Entrepreneurship (USASBE), Sheraton Birmingham, Birmingham. Black, J., 2024 Annual Meeting of United States Association of Small Business and Entrepreneurship (USASBE), “Gaming Style Feedback for Progress in Degree Program,” Sheraton Birmingham, Birmingham, AL. Black, J. (Presenter & Author), Keels, J. K. (Author Only), 2024 Annual Meeting of United States Association of Small Business and Entrepreneurship (USASBE),, “A Mountain-Beach Tourism Community Post-Covid Comparison.,” United States Association of Small Business and Entrepreneurship (USASBE),, Sheraton Birmingham, Birmingham. |
| Wendy Cagle Associate Instructor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management wcagle@email.wcu.edu |
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Publications Davidson, Bethany A., et al. Economic Disruptions, Entrepreneurial Opportunities, and the Wine Country of Northern California. Wine Business Journal, Feb. 2025, doi:https://doi.org/10.26813/001c.129691. Yanik, Paul M, et al. “Fostering Leaders in Technology Entrepreneurship (FLiTE): Second Year Progress.” 131st ASEE (American Society of Engineering Education) Annual Conference and Exposition, ASEE, 2024, pp. 1–10. |
| Dr. Ethan Cheng Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management ycheng@wcu.edu |
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Publications Cheng, Ethan. How Luxury Restaurants Build Brand Love Through Idiosyncratic Service Experiences: A Double-moderated Mediation Model Examination. Service Business, Nov. 2024, pp. 555–82, doi:https://doi.org/10.1007/s11628-024-00572-0. Cheng, Ethan. How Destination Attributes Affect Mountain Biker’s Behavioral Intention: The Mediating Roles of Enduring Involvement and Place Attachment. Journal of Outdoor Recreation & Tourism, Sep. 2024, p. 100813, doi:https://doi.org/10.1016/j.jort.2024.100813. Kuo, Nien-Te, et al. How Emotional Labor and Job Stress Affect the Job Performance of Tour Leaders: Moderating Effects of Job Characteristics and Social Media Use Intensity. no. 1, International Journal of Hospitality & Tourism Administration, May 2024, pp. 30–58, doi:DOI: 10.1080/15256480.2022.2078454. Presentations Cheng, E., Learners2Leaders Webinar, “Peak Performance: Strategies for Building High-Performing Teams,” Hospitality Internships. Cheng, E., Learners2Leaders Webinar, “Effective Communication – Breaking Barriers, Amplifying Understanding,” Hospitality Internships. Cheng, E., The 2024 Corporation for Entrepreneurship and Innovation (CEI) Conference in Cullowhee, “The Future of Artificial Intelligence in Business.” Cheng, E., The 2024 Corporation for Entrepreneurship and Innovation (CEI) Conference in Asheville, “The Future of Artificial Intelligence in Business.” |
| Dr. Blake Darden Adjunct Faculty School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management bdarden@email.wcu.edu |
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Publications Darden, B, and Emma L Best. DO ACTIVIST and RADICAL POLITICAL INTENTIONS MOTIVATE ENTREPRENEUERIAL INTENTIONS?. ARBS, 2024. Darden, B, et al. Guilt and Shame Proneness on Perceived Abuse: Analysis of Covariance Between Transgender and Cisgender Employees in the United States. Academy of Management. |
| Dr. Bethany Davidson Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management davidsonb@email.wcu.edu |
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Publications Davidson, Bethany A., et al. Economic Disruptions, Entrepreneurial Opportunities, and the Wine Country of Northern California. Wine Business Journal, Feb. 2025, doi:https://doi.org/10.26813/001c.129691. Black, Janice, and Bethany Davidson. Entrepreneurial Ecosystems: Rural, Suburban, Urban and Higher Education Variations. no. 1, Global Journal of Entrepreneurship, 2024, pp. 1–26, https://www.igbr.org/wp-content/Journals/2024/GJE_Vol_8_No_1_2024.pdf. Presentations Black, J. (Presenter & Author), Davidson, B. (Author Only), 2024 Annual Meeting of the United States Association of Small Business and Entrepreneurship (USASBE),, “Entrepreneurial Ecosystems and the Supply of New Entrepreneurs.,” United States Association of Small Business and Entrepreneurship (USASBE), Sheraton Birmingham, Birmingham. |
| Dr. James Deconinck Full Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management deconinck@email.wcu.edu |
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Publications DeConinck, James, et al. Servant Leadership in Sales: Exploring Its Direct and Indirect Effects on Salesperson Performance. no. 1, Global Journal of Management and Marketing, 2024, pp. 71–87, https://www.igbr.org/journals/management-and-marketing/. DeConinck, James, et al. Servant Leadership: Its Effect on Organizational Identification, Perceived Organizational Fit, Performance, and Employee Retention in Sales. Journal of Management and Marketing Research, Aug. 2024, pp. 1–17, http://aabri.com/jmmr.html. DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. Atlantic Marketing Conference. DeConinck, James, et al. The Influence of Job Embeddedness on Voluntary Salesforce Turnover. no. 1, Atlantic Marketing Journal, Apr. 2024, p. 16, https://digitalcommons.kennesaw.edu/amj/vol13/iss1/2. |
| Mary Deconinck Associate Instructor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management mdeconinck@email.wcu.edu |
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Publications DeConinck, James, et al. Servant Leadership in Sales: Exploring Its Direct and Indirect Effects on Salesperson Performance. no. 1, Global Journal of Management and Marketing, 2024, pp. 71–87, https://www.igbr.org/journals/management-and-marketing/. DeConinck, James, et al. Servant Leadership: Its Effect on Organizational Identification, Perceived Organizational Fit, Performance, and Employee Retention in Sales. Journal of Management and Marketing Research, Aug. 2024, pp. 1–17, http://aabri.com/jmmr.html. DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. Atlantic Marketing Conference. DeConinck, James, et al. The Influence of Job Embeddedness on Voluntary Salesforce Turnover. no. 1, Atlantic Marketing Journal, Apr. 2024, p. 16, https://digitalcommons.kennesaw.edu/amj/vol13/iss1/2. |
| Dr. Heidi Grappendorf Full Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management hgrappendorf@email.wcu.edu |
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Publications Madsen, Rachel, et al. FROM the OTHER SIDE: SUPERVISOR PERSPECTIVES on PAID Vs. UNPAID SPORT MANAGEMENT INTERNSHIPS. Sport Management Education Journal, 2024, doi:https://doi.org/10.1123/smej.2023-0016. Grappendorf, Heidi, et al. The Role of Mentoring in Salary Negotiation for Female Sport Management Professors. Advancing Women in Leadership Journal, Mar. 2024, pp. 29–41, https://awl-ojs-tamu.tdl.org/awl. Presentations Veraldo, C. (Presenter & Author), Hardin, R. (Author Only), Grappendorf, H. (Presenter & Author), Farrell, A. (Presenter & Author), Alliance of Sport Business, “Issues and Challenges with Sport Management Internships: Brainstorming Solutions,” Alliance for Sport Business, Columbus, OH, United States. Veraldo, C. (Presenter & Author), Grappendorf, H. (Presenter & Author), ASMA, “Photovoice: An applied strategy to enhance learning in the sport management classroom,” Association of Applied Sport Management, Knoxville, TN, United States. |
| Dr. AJ Grube Full Professor/Dean, College of Business School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management agrube@email.wcu.edu |
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Publications Grube, Angela J, et al. A Survey of Issues Facing Intercollegiate Athletic Administrators. no. 3, Journal of Business Management and Change, Nov. 2024, pp. 17–33, doi:1967-6839. Grube, Angela J, et al. The Role of Mentoring in Salary Negotiation for Female Sport Management Professors. Advancing Women in Leadership Journal, Apr. 2024, pp. 29–41, doi:https://doi.org/10.21423/awlj-v43.a456. Presentations Burke, D. D. (Presenter & Author), Grube, A. J. (Author Only), Carnes, A. (Author Only), Western Business and Management Conference, “A Survey of Issues Facing Intercollegiate Athletic Administrators,” Western Business and Management Association, Rome, Italy. Percival, J. (Leader), Grube, A. J. (Discussant), Brutus, S. (Discussant), Taylor, D. (Discussant), Collier, T. (Discussant), AACSB International Conference and Meetings, “Ideas for Affecting Culture Change in a College of Business,” AACSB New Deans’ Affinity Group, Atlanta, GA. |
| Dr. Julie Johnson-Busbin Full Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management jjohnson@email.wcu.edu |
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Publications DeConinck, James, et al. Servant Leadership in Sales: Exploring Its Direct and Indirect Effects on Salesperson Performance. no. 1, Global Journal of Management and Marketing, 2024, pp. 71–87, https://www.igbr.org/journals/management-and-marketing/. DeConinck, James, et al. Servant Leadership: Its Effect on Organizational Identification, Perceived Organizational Fit, Performance, and Employee Retention in Sales. Journal of Management and Marketing Research, Aug. 2024, pp. 1–17, http://aabri.com/jmmr.html. DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. Atlantic Marketing Conference. |
| Dr. Euisoo Kim Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management kime@email.wcu.edu |
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Publications Özgen, Caner, et al. How Expanded Servicescape Shapes Fitness Center Members’ Decision-making Processes: A stimulus-organism-response (SOR) model Perspective. International Journal of Sports Marketing and Sponsorship, Dec. 2024, doi:10.1108/ijsms-08-2024-0216. Wu, Yannian, et al. A Practice of Reciprocity: How Does Cause-related Sport Marketing Stimulate Consumers’ Purchase Intentions?. no. ahead-of-print, Asia Pacific Journal of Marketing and Logistics, Nov. 2024, doi:https://doi.org/10.1108/APJML-06-2024-0818. Kim, Euisoo, et al. The 18th FINA World Masters Championships and Destination Loyalty. no. 3, Asia Pacific Journal of Marketing and Logistics, Mar. 2024, pp. 622–40, doi:10.1108/apjml-04-2023-0294. Presentations Kim, E., Y. J., Won, D., Sport Marketing Association Conference, “The buffering effect of health self-efficacy on the relationship between perceived risk of shoulder lesions and behavioral intention among recreational golf and tennis participants,” Sport Marketing Association, St. Louis, MO. Kim, E., Y. J., Won, D., Sport Marketing Association Conference, “Memorable tourism experiences, double mediating effects, and golf tourists,” Sport Marketing Association, Tampa-St. Petersburg, FL. Kim, A., Kim, E., Turcott, R., Zhang, J. J., North American Society for Sport Management Conference, “Social media and consumption in sport fans: How fan identification affects fan’s consumption with the mediating impact of attitude towards social media,” North American Society for Sport Management, Montreal, Canada. |
| Dr. Bob Lahm Jr. Full Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management rjlahm@email.wcu.edu |
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Publications Duffield, Madelynn R, and Robert J Lahm. Arising A.I. – Driven Opportunitiesfor Short-term Rental Industry Entrepreneurs. Institute for Global Business Research (IGBR) International Conference, 2024. Duffield, Madelyn R, et al. Short-term Rental Opportunities for Entrepreneurial Start-ups. Institute for Global Business Research, 2024. Lahm, Robert J, and Lane G. Perry. Sustainable Entrepreneurial Journeys: A Case Study with the Founder of Bead & Proceed Limited.. Institute for Global Business Research (IGBR) International Conference, 2024. Lahm, Robert J, and Lane G. Perry. Small Businesses and the Economy: Observing the Case of a Roller Coaster Ride. Academic and Business Research Institute International Conference (AABRI), Savannah, GA, 2024. Lahm, Robert J, and Madelynn R Duffield. Technology Trends with Possible Impacts and Opportunities for Entrepreneurial Start-ups.. Academic and Business Research Institute International Conference (AABRI), Savannah, GA, 2024. Presentations Lahm, R. J. (Presenter & Author), Perry, L. G. (Author Only), Academic and Business Research Institute (AABRI) Annual Conference, “Small businesses and the economy: Observing the case of a roller coaster ride,” Academic and Business Research Institute (AABRI), Savannah, GA. Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Academic and Business Research Institute (AABRI) Annual Conference, “Technology trends with possible impacts and opportunities for entrepreneurial start-ups,” Academic and Business Research Institute (AABRI), Savannah, GA. Lahm, R. J. (Leader), 2024 USASBE, United States Association for Small Business and Entrepreneurship – Forging the Future Together, “Tech Touches Everything [Summit],” USASBE, University of Alabama – Birmingham, Birmingham, AL. Lahm, R. J. (Leader), 2024 USASBE, United States Association for Small Business and Entrepreneurship – Forging the Future Together, “Space and Tech Entrepreneurship: Learning Journey,” USASBE, University of Alabama – Birmingham, Birmingham, AL. |
| Dr. Kadie Otto Full Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management kotto@email.wcu.edu |
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Publications Otto, Kadence Alexa. Advancing the Risk Evaluation Model in Sport: A Proposal (Part I). Proceedings of the Appalachian Research in Business Symposium, 2024, pp. 121–25. Otto, Kadence Alexa, and Charles Parrish. Monopsony Fracture: An Exploration of College Athletes’ Freedom to Move and Freedom to Capitalize Through the Lens of Push-pull Theory. no. 2, Journal of Legal Aspects of Sport, Aug. 2024, pp. 145–64, doi:https://doi.org/10.18060/27703. Presentations Otto, K. A., Appalachian Research in Business Symposium, “Advancing the risk evaluation model in sport: A proposal (Part I),” Marshall University, Huntington. |
| Dr. Charlie Parrish Associate Professor/Director, School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management (828) 227-8442 ctparrish@email.wcu.edu |
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Publications Otto, Kadence Alexa, and Charles Parrish. Monopsony Fracture: An Exploration of College Athletes’ Freedom to Move and Freedom to Capitalize Through the Lens of Push-pull Theory. no. 2, Journal of Legal Aspects of Sport, Aug. 2024, pp. 145–64, doi:https://doi.org/10.18060/27703. |
| Dr. Lane Perry III Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management laneperry@email.wcu.edu |
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Publications Stewart, Trae, et al. “Community-based Service-learning as Engaged Andragogy.” Methods for Facilitating Adult Learning: Strategies for Enhancing Instruction and Instructor Effectiveness, Taylor Francis, 2024, https://www.taylorfrancis.com/chapters/edit/10.4324/9781003446019-18/community-based-service-learning-engaged-andragogy-trae-stewart-tania-mitchell-lane-perry-billy-steen. Lahm, Robert J, and Lane G. Perry. Sustainable Entrepreneurial Journeys: A Case Study with the Founder of Bead & Proceed Limited.. Institute for Global Business Research (IGBR) International Conference, 2024. Garrido-Lopez, Mariano, et al. Exploring Management Consulting Value Creation for Microenterprises. 11th Annual Conferenceth ed., Appalachian Research in Business Symposium (ARBS), 2024, pp. 76–86, https://www.marshall.edu/cob/arbs-2024/. Lahm, Robert J, and Lane G. Perry. Small Businesses and the Economy: Observing the Case of a Roller Coaster Ride. Academic and Business Research Institute International Conference (AABRI), Savannah, GA, 2024. Presentations Lahm, R. J. (Presenter & Author), Perry, L. G. (Author Only), Academic and Business Research Institute (AABRI) Annual Conference, “Small businesses and the economy: Observing the case of a roller coaster ride,” Academic and Business Research Institute (AABRI), Savannah, GA. |
| Dr. Brian Whelan Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management bwhelan@email.wcu.edu |
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Publications Whelan, Brian. Enhancing Participatory Design Through Blockchain. Journal of Preservation, Digital Technology & Culture. Whelan, Brian, et al. The Triadic Influence of Brand Personality, Culture, and Social Media Usage on Consumer Attachment in Iconic Brands. Journal of Cultural Marketing Strategy. Whelan, Brian. Blockchain-Enabled Participatory Design in Marketing: A Collaborative Approach for Enhanced Customer Engagement. Association of Marketing Theory & Practice, https://www.amtp.org/. |