College of Business
School of Accounting, Finance, Information Systems, and Business Law
| Dr. Debra Burke Full Professor School of Accounting, Finance, Information Systems, and Business Law burke@email.wcu.edu |
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Publications Burke, Debra, and Christopher Doval. REDEFINING CHILD PORNOGRAPHY in an AGE of TECHNOLOGICAL ADVANCEMENT: THE CONCEPT of AVOIDABLE HARM. no. 3, Washington Journal of Law, Technology & Arts, Jul. 2025, pp. 41–66, doi:ISSN: 2157-2534. Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https://doi.org/10.21818/001c.133764. Presentations Doval, C. (Author Only), Burke, D. (Presenter & Author), Institute for Global Business Research Fall 2025 Conference, “Title IX and Emerging Commercial Implications.,” Institute for Global Business Research, New Orleans, LA. Burke, D., Grube, A. (Presenter & Author), 2025 Global Sport Business Association’s Annual Conference, “Threshold Concepts and Sport Management,” Global Sport Business Association, Miami, FL. |
| Dr. Hai-Yang Chen Full Professor School of Accounting, Finance, Information Systems, and Business Law hchen@email.wcu.edu |
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Publication Chen, Haiyang. “Can We Trust LLMs to Help Us? an Examination of the Potential Use of GPT-4 in Generating Quality Literature Reviews.” No, vol. 16, no. 1, Nankai Business Review International, Jan. 2025, pp. 128–42. Presentation Chen, H., 2024 Conference Program 51st Annual Conference, “Can We Trust LLMs to Do the Work for Us? An Examination of the Role of GPT-4 in Assisting Researchers in Conducting Quality Literature Reviews,” Northeast Business & Economics Association, Ethan Allen Hotel, Danbury, CT. |
| Dr. Gary Curnutt Assistant Professor School of Accounting, Finance, Information Systems, and Business Law gcurnutt@email.wcu.edu |
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Publication Curnutt, Gary, and David Francis Smith. Crypto as Currency: The Association of Cryptocurrency and the Use of Alternative Financial Services. no. 2, Financial Services Review, Jun. 2025, pp. 121–40, doi:https://doi.org/10.61190/fsr.v33i2. Presentations Curnutt, G. M. (Presenter & Author), Sun, Q. (Author Only), American Council on Consumer Interests, “Sustaining Retirement During Lockdown: Annuitized Income and Financial Well-Being Before and During the COVID-19 Pandemic.,” Las Vegas, NV. Curnutt, G. M. (Presenter & Author), Pearson, B. (Author Only), Appalachian Research in Business Symposium, “Short-Term Financing Usage: A Comparison of the Carolinas to the U.S.,” Radford, VA. |
| Dr. Ya Anna Dai Assistant Professor School of Accounting, Finance, Information Systems, and Business Law ydai@email.wcu.edu |
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Publication Dai, Ya, et al. Optimal Decumulation: The Case for Quarterly Withdrawals of Retirement Savings. no. 2, Journal of Investing, Feb. 2025, pp. 113–27, doi:http://journals.sfu.ca/iij/index.php/JOI. |
| Mr. Christopher Doval Instructor School of Accounting, Finance, Information Systems, and Business Law cdoval@email.wcu.edu |
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Publication Burke, Debra, and Christopher Doval. REDEFINING CHILD PORNOGRAPHY in an AGE of TECHNOLOGICAL ADVANCEMENT: THE CONCEPT of AVOIDABLE HARM. no. 3, Washington Journal of Law, Technology & Arts, Jul. 2025, pp. 41–66, doi:ISSN: 2157-2534. Presentation Doval, C. (Author Only), Burke, D. (Presenter & Author), Institute for Global Business Research Fall 2025 Conference, “Title IX and Emerging Commercial Implications.,” Institute for Global Business Research, New Orleans, LA.
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| Dr. Janet Ford Professor School of Accounting, Finance, Information Systems, and Business Law jford@email.wcu.edu |
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Presentation Sanney, K. (Presenter & Author), Large, R. (Author Only), Ford, J. (Author Only), White, B. J. (Author Only), Annual Conference of the Southeastern Academy of Legal Studies in Business, “Attorney General Notification Requirements in U.S. Data Breach Laws,” Southeastern Academy of Legal Studies in Business, Asheville, NC. |
| Dr. Kevin Fulk Associate Professor School of Accounting, Finance, Information Systems, and Business Law hfulk@email.wcu.edu |
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Publication Fulk, Kevin, et al. Challenges and Opportunities of Teaching Different Kinds of New Courses: Information Systems Faculty Members’ Insights. no. 5, Journal of Higher Education Theory and Practice, Nov. 2025, pp. 94–107, https://doi.org/10.33423/jhetp.v25i5.7977. |
| Dr. Joe Anthony Giordano Assistant Professor School of Accounting, Finance, Information Systems, and Business Law jgiordano@email.wcu.edu |
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Publications Holt, Andrew, et al. Exploring Language Use Within U.S. Accounting Rules of Professional Conduct. Journal of Legal and Ethical Issues, Jan. 2025, p. 29, https://www.aabri.com/manuscripts/243873.pdf. Holt, Andrew D, et al. The Evolution of Accounting Practices for UK Commercial Service Charges: Evaluating the Impact of the RICS Professional Standard. no. 2, Journal of Corporate Real Estate, Jan. 2025, pp. 130–50, doi:10.1108/JCRE-01-2024-0003. Giordano, Joseph, and Lisa M. Victoravich. Not Just the Facts: The Effect of Irrelevant Information on Internal Auditor Judgment. no. 1, Managerial Auditing Journal/Emerald Publishing, Jan. 2025, pp. 66–89, doi:10.1108/MAJ-02-2024-4240. Presentation Holt, A. (Presenter & Author), Girdner, L. (Presenter & Author), Giordano, J., Small Business Institute Annual Conference, “The importance of payment credit terms within the financing of US private SMEs: The impact of reliance, relationships, and accounting information,” New Orleans, LA. |
| Dr. Joseph Hashem Assistant Professor School of Accounting, Finance, Information Systems, and Business Law jhashem@email.wcu.edu |
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Publications Hashem, Joseph, and Marco Lam. [Published] Regulation in the Realm of Cryptocurrency Investment: An Examination of Equity Investors’ Behavior.. Managerial Finance, Aug. 2025, https://www.emeraldgrouppublishing.com/journal/mf. Hashem, Joseph, et al. An Investment Company’s Use of Limited Resources: A Cryptocurrency Proposal. no. July 2025, Journal of Business Cases and Applications/Academic and Business Research Institute, Jul. 2025, p. 21 pages, https://www.aabri.com/jbca.html. Presentation Parker, K. (Presenter & Author), Hashem, J. (Presenter & Author), Parker, R. D. (Presenter & Author), Appalachian Research in Business Symposium (ARBS), “Effective Teaching Practices in Online Accounting Courses,” Marshall University, University, Huntington, WV. |
| Dr. Marco Lam Associate Professor School of Accounting, Finance, Information Systems, and Business Law mlam@email.wcu.edu |
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Publications Hashem, Joseph, and Marco Lam. [Published] Regulation in the Realm of Cryptocurrency Investment: An Examination of Equity Investors’ Behavior.. Managerial Finance, Aug. 2025, https://www.emeraldgrouppublishing.com/journal/mf. Diosdado, Leobardo, et al. Information of Stock Options in Event Studies: The Deepwater Horizon Oil Spill Case. no. 1, Managerial Finance, Jan. 2025, pp. 1–11, doi:https://doi.org/10.1108/MF-02-2024-0079. |
| Dr. Jane R. Livingstone Professor School of Accounting, Finance, Information Systems, and Business Law jrlivingstone@email.wcu.edu |
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Presentation Livingstone, J. R., ATA Midyear Meeting, “Paper and Pencil are so Yesterday,” American Taxation Association, Dallas, TX. |
| Dr. Justin Pace Assistant Professor School of Accounting, Finance, Information Systems, and Business Law hpace@email.wcu.edu |
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Publication Pace, Justin, and Eden Punch. Convergence and Divergence of Alcohol and Marijuana Regulation in a Federalist System Post-COVID-19. Kansas University Law Review, Mar. 2025, pp. 615–85, https://papers.ssrn.com/abstract=4943853. Presentation Pace, J., Midwest Academy of Legal Studies in Business Annual Conference, “The U.S. Constitution and the Corporate Transparency Act,” Midwest Academy of Legal Studies in Business, Chicago, IL. |
| Dr. Doug Parker Assistant Professor School of Accounting, Finance, Information Systems, and Business Law rdparker@email.wcu.edu |
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Publications Hashem, Joseph, et al. An Investment Company’s Use of Limited Resources: A Cryptocurrency Proposal. no. July 2025, Journal of Business Cases and Applications/Academic and Business Research Institute, Jul. 2025, p. 21 pages, https://www.aabri.com/jbca.html. Parker, Ronald Douglas, and D M Boyle. Effects of Fraud Risk Indicators and Machiavellianism on Auditors’ Risk Assessments. Journal of Forensic Accounting Research, Apr. 2025, p. 16, doi:https://doi.org/10.2308/JFAR-2023-017. Diosdado, Leobardo, et al. Information of Stock Options in Event Studies: The Deepwater Horizon Oil Spill Case. no. 1, Managerial Finance, Jan. 2025, pp. 1–11, doi:https://doi.org/10.1108/MF-02-2024-0079. Presentation Parker, K. (Presenter & Author), Hashem, J. (Presenter & Author), Parker, R. D. (Presenter & Author), Appalachian Research in Business Symposium (ARBS), “Effective Teaching Practices in Online Accounting Courses,” Marshall University, University, Huntington, WV. |
| Dr. Kenneth James Sanney Professor School of Accounting, Finance, Information Systems, and Business Law (828) 227-3390 ksanney@email.wcu.edu |
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Presentation Sanney, K., WCU Excellence in Teaching & Learning AI Symposium, “Artificial Intelligence and Student Engagement.” |
| Dr. Barbara Jo White Full Professor School of Accounting, Finance, Information Systems, and Business Law whiteb@email.wcu.edu |
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Presentation Perry, L. G. (Panelist), Schaffer, B. (Panelist), White, B. (Panelist), WCU College of Business ‘Something to Chew On’ Series, “Scholarship of Teaching and Learning,” Western Carolina University COB, Cullowhee, NC.
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School of Economics, Management, and Project Management
| Dr. Vittal Anantatmula Professor School of Economics, Management, and Project Management vittal@email.wcu.edu |
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Publications Anantatmula, Vittal. “Applying Knowledge Management Principles in Managing Projects.” No, -, vol. -, Cambridge Scholars Publishing, 2025, p. 148, doi:ISBN: 1-0364-1721-2. ISBN13: 978-1-0364-1721-5. |
| Dr. Drew Carnes Associate Professor/Director, School of Economics, Management, and Project Management School of Economics, Management, and Project Management amcarnes@email.wcu.edu |
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Publication DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. no. 1, Atlantic Marketing Journal, Mar. 2025, p. 24, https://digitalcommons.kennesaw.edu/amj/vol14/iss1/5/. |
| Dr. Todd Creasy Director of Engagement & CEI Instruction School of Economics, Management, and Project Management rtcreasy@email.wcu.edu |
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Publications Johnson, James Nathaniel, et al. Wasn’t on the Menu: Leadership Philosophies Clash with Organizational Politics. Journal of Business Cases and Applications, Jul. 2025, p. 12, https://www.aabri.com/manuscripts/253968.pdf. |
| Dr. James Dean Assistant Professor School of Economics, Management, and Project Management jdean@email.wcu.edu |
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Publication Dean, James. “The Racial Political Economy of Bank Entry Restrictions.” Empirical Applications of the Median Voter Model, vol. 45, Springer Nature, 2025, pp. 105–14, doi:https://doi.org/10.1007/978-3-031-87179-5_6. Presentation Dean, J., Appalachian Research in Business Symposium, “Rising Wages, Falling Mobility? The Effects of Wage Regulations,” Marshall University, Huntington, WV. |
| Dr. Angela Dills Gimelstob-Landry Distinguished Professor School of Economics, Management, and Project Management akdills@email.wcu.edu |
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Publication Peterson, Paul E., et al. Social Capital, Families, Friendships, and Inter-generational Mobility. no. 9, Journal of Family Issues, 2025, pp. 1484–512, doi:https://doi.org/10.1177/0192513X251347315. Presentations Dills, A., “Short Run and Long Run Trade-offs,” Creighton University, Omaha, NE. Dills, A., “Private Schools and Cross-Class Friendships,” International School Choice and Reform Conference, Ft. Lauderdale, FL. |
| Dr. Yang Fan Professor School of Economics, Management, and Project Management yfan@email.wcu.edu |
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Publications Johnson, James Nathaniel, et al. Wasn’t on the Menu: Leadership Philosophies Clash with Organizational Politics. Journal of Business Cases and Applications, Jul. 2025, p. 12, https://www.aabri.com/manuscripts/253968.pdf. |
| Dr. Mariano Garrido-Lopez Associate Professor/Graduate Programs Director School of Economics, Management, and Project Management mglopez@email.wcu.edu |
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Publications Garrido-Lopez, Mariano, et al. Measuring a Business School’s Ecosystem Impact with a Qualimetric Economic Balance. no. 166, Recherches en Sciences de Gestion – Management Sciences – Ciencias de Gestión Academic Journal, May 2025, pp. 155–75. Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https://doi.org/10.21818/001c.133764. Presentations Perry, L. G. (Presenter & Author), Garrido-Lopez, M. (Author Only), Hillon, Y. (Author Only), USASBE Rural Entrepreneurship Symposium, “Addressing Institutional Voids in Rural Entrepreneurial Ecosystems: The Role of Service-Learning and University-Based Consulting for Microenterprises,” USASBE, Iowa State University, Ames, IA.
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| Dr. Yue Hillon Distinguished Professor School of Economics, Management, and Project Management ycai@email.wcu.edu |
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Publications Garrido-Lopez, Mariano, et al. Measuring a Business School’s Ecosystem Impact with a Qualimetric Economic Balance. no. 166, Recherches en Sciences de Gestion – Management Sciences – Ciencias de Gestión Academic Journal, May 2025, pp. 155–75. Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https://doi.org/10.21818/001c.133764. Presentation Perry, L. G. (Presenter & Author), Garrido-Lopez, M. (Author Only), Hillon, Y. (Author Only), USASBE Rural Entrepreneurship Symposium, “Addressing Institutional Voids in Rural Entrepreneurial Ecosystems: The Role of Service-Learning and University-Based Consulting for Microenterprises,” USASBE, Iowa State University, Ames, IA. |
| Dr. Hollye Moss Full Professor/Associate Dean, College of Business School of Economics, Management, and Project Management hmoss@email.wcu.edu |
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Publication Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https://doi.org/10.21818/001c.133764. |
| Dr. Jason Ross Assistant Professor School of Economics, Management, and Project Management jrross@email.wcu.edu |
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Presentation Schaffer, B., Ross, J. R., Southern Management Association Conference, “Fitting together: Human resource practices, generic strategies and employee alignment,” SMA, Greenville, SC. |
| Dr. Bryan Schaffer Assistant Professor School of Economics, Management, and Project Management bschaffer@email.wcu.edu |
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Publication Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https://doi.org/10.21818/001c.133764. Presentations Perry, L. G. (Panelist), Schaffer, B. (Panelist), White, B. (Panelist), WCU College of Business ‘Something to Chew On’ Series, “Scholarship of Teaching and Learning,” Western Carolina University COB, Cullowhee, NC. Schaffer, B., Ross, J. R., Southern Management Association Conference, “Fitting together: Human resource practices, generic strategies and employee alignment,” SMA, Greenville, SC. |
| Dr. Michael Shick Assistant Professor School of Economics, Management, and Project Management mshick@email.wcu.edu |
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Publication Johnson, James Nathaniel, et al. Wasn’t on the Menu: Leadership Philosophies Clash with Organizational Politics. Journal of Business Cases and Applications, Jul. 2025, p. 12, https://www.aabri.com/manuscripts/253968.pdf |
| Ms. Tonya Wilson Snider Instructor Accounting, Finance, Information Systems, and Business Law School of Economics, Management, and Project Management tsnider@email.wcu.edu |
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Presentations Snider, T., Rx and Illicit Drug Summit, “Navigating Strategic Planning and Coordination in North Carolina’s Region A: Insights and Innovations,” OMNI Institute/Southwestern Commission/tenBiz, Inc., Nashville, TN. |
| Dr. Dallas Wood Assistant Professor School of Economics, Management, and Project Management dwwood@email.wcu.edu |
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Publications Wood, Dallas W, et al. A Threshold Technique Study to Understand Patient Preference for Smooth Versus Textured Breast Implants. no. 1, Plastic and Reconstructive Surgery (PRS) Global Open, Jan. 2025, p. 9, doi:DOI: 10.1097/GOX.0000000000006362. |
School of Marketing, Entrepreneurship, Sports Management, and Hospitality & Tourism Management
| Dr. Alberto Beiza Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management abeiza@email.wcu.edu |
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Publication Acosta, Karla M., et al. Synthesis and Effectiveness of a Novel Food Safety Toolkit for Low-literacy Novice Food Handlers. no. 5, Journal of Food Protection, Apr. 2025, p. 7, doi:10.1016/j.jfp.2025.100496. |
| Mr. Dan Bradbury Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management dbradbury@email.wcu.edu |
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Publications Bradbury, Dan R, and Joseph J Cronin. Environmentally Friendly but Strategically Useful? a Systematic Review of Marketing’s Consideration of Green Initiatives. AMS Review, pp. 261–68. |
| Ms. Wendy Cagle Associate Instructor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management wcagle@email.wcu.edu |
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Publication Davidson, Bethany A., et al. Economic Disruptions, Entrepreneurial Opportunities, and the Wine Country of Northern California. no. ccby-4.0 • https://doi.org/10.26813/001c.129691, Wine Business Journal, Feb. 2025, p. ccby–4.0 • https://doi.org/10.26813/001c.129691, doi:https://doi.org/10.26813/001c.129691. Presentation Cagle, W. R. (Presenter & Author), Black, J. (Author Only), Perry, L. (Author Only), The 54th Annual Meeting of the Southeast Decision Sciences Institute Conference 2025-, “Supporting the Expanding Role of Women in Social Enterprises: Identifying Entrepreneurial Mindset in Role Models from Classical Literature: Empowering Women Around the World and Across Time,” Southeast Decision Sciences Institute (SEDSI), Hyatt Regency Greenville, Greenville, SC. |
| Dr. Ethan Cheng Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management ycheng@wcu.edu |
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Presentation Cheng, E., 2025 Virtual Internship, Career and Education Fair, “Learners2Leaders Panel Presentation,” Hospitality Internships. |
| Dr. Blake Darden Adjunct Faculty School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management bdarden@email.wcu.edu |
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Publications Darden, B, and Lane G. Perry. “Resilience as a Mediator of Guilt and Entrepreneurial Orientation: A Moderated Mediation Model of Transgender Identity.” USASBE 2026 Annual Conference, USASBE. Darden, B, and Emma L Best. Entrepreneurial Psychopathy: How Gender and Sexuality Shape the Psychological Drivers of Perceived Behavioral Control. Southern Management Association Annual Meeting, p. 42. Darden, B, et al. Examining the Political Training Grounds: Campaign Experience on Entrepreneur’s Self-Evaluation and Perceived Behavioral Control.. Journal of Small Business and Enterprise Development, doi:10.1108/JSBED-05-2025-0329. Best, Emma L, and B Darden. Insights from Title VII Transgender Discrimination Cases Since Bostock. no. 3, GMU Civil Rights Law Journal (Accepted Forthcoming), Aug. 2025, pp. 247–89. McGee, Robert, et al. “How Serious Is Bribery? a Case Study of Ukraine.” The Ethics of Bribery, Vol. 2, 2ndth ed., vol. 2, Springer Nature Switzerland, 2025, pp. 959–61, doi:10.1007/978-3-031-77200-9_125. Presentations Darden, B. (Presenter & Author), Best, E. L. (Presenter & Author), Smallwood, S. (Author Only), Southern Management Association, “Entrepreneurial Psychopathy: How Gender and Sexuality Shape the Psychological Drivers of Perceived Behavioral Control,” Hyatt Regency Greenville, Greenville, SC. Darden, B., Academy of Management Annual Conference, “Guilt and Shame Proneness on Perceived Abuse Among Transgender Employees in the United States,” AOM, Chicago, IL. |
| Dr. Bethany Davidson Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management davidsonb@email.wcu.edu |
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Publication Davidson, Bethany A., et al. Economic Disruptions, Entrepreneurial Opportunities, and the Wine Country of Northern California. no. ccby-4.0 • https://doi.org/10.26813/001c.129691, Wine Business Journal, Feb. 2025, p. ccby–4.0 • https://doi.org/10.26813/001c.129691, doi:https://doi.org/10.26813/001c.129691.
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| Dr. James Deconinck Full Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management deconinck@email.wcu.edu |
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Publications DeConinck, James, et al. Servant Leadership in Sales: Exploring Its Direct and Indirect Effects on Salesperson Performance. no. 1, Global Journal of Management and Marketing, 2024, pp. 71–87, https://www.igbr.org/journals/management-and-marketing/. DeConinck, James, et al. Servant Leadership: Its Effect on Organizational Identification, Perceived Organizational Fit, Performance, and Employee Retention in Sales. Journal of Management and Marketing Research, Aug. 2024, pp. 1–17, http://aabri.com/jmmr.html. DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. Atlantic Marketing Conference. DeConinck, James, et al. The Influence of Job Embeddedness on Voluntary Salesforce Turnover. no. 1, Atlantic Marketing Journal, Apr. 2024, p. 16, https://digitalcommons.kennesaw.edu/amj/vol13/iss1/2. |
| Dr. Heidi Grappendorf Full Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management hgrappendorf@email.wcu.edu |
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Presentations Grappendorf, H. (Presenter & Author), Women in Sport Leadership, “Empowering Voices and Defining Moments for Women in Sport Management,” North Carolina State University, North Carolina State University, Raleigh, NC. Simmons, J. (Author Only), Grappendorf, H. (Presenter & Author), Strode, J. (Presenter & Author), Stensland, P. (Presenter & Author), Applied Sport Management Association, “Workplace Incivility: Lessons for Industry Professionals. Applied,” ASM, University of Cincinnati conference, OH. Veraldo, C. (Presenter & Author), Ruihley, B. (Presenter & Author), Grappendorf, H., Yost, D. (Presenter & Author), Applied Sport Management Association Conference., “Photovoice: An Alternative Research Methodology for Understanding Student Learning in Study Abroad Programs,” Applied Sport Management Association Conference., Conference, Cincinnati, OH. |
| Mr. Ali Iskender Instructor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management aiskender@email.wcu.edu |
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Publications Alimohammadirokni, Mohammad, et al. Tourism and Hospitality: The Implications of AI Applications. Appalachian Research in Business Symposium (ARBS). Presentations Alimohammadirokni, M., Iskender, A., Rasouli, N., Appalachian Research in Business Symposium (ARBS), “Transforming Tourism and Hospitality: The Implications of AI Applications,” Marshall University, Marshall University, Huntington, WV. |
| Dr. Julie Johnson-Busbin Full Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management jjohnson@email.wcu.edu |
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Publication DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. no. 1, Atlantic Marketing Journal, Mar. 2025, p. 24, https://digitalcommons.kennesaw.edu/amj/vol14/iss1/5/. |
| Dr. Euisoo Kim Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management kime@email.wcu.edu |
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Publications Kim, Euisoo, et al. Examining Factors Shaping the Consumption of Televised Ladies Professional Golf Association Events: Attitudes, Subjective Norms, Perceived Behavioral Control, and Intergroup Dynamics in a Multicultural Context. no. 1, International Journal of Sport Communication, Jan. 2025, pp. 94–107, doi:https://doi.org/10.1123/ijsc.2024-0223.
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| Dr. Bob Lahm Jr. Full Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management rjlahm@email.wcu.edu |
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Publication Lahm, Robert J, et al. Economic Conditions Are Evolving Rapidly for Consumers and Small Businesses, While Uncertainty Abounds. Research in Business and Economics Journal: Academic and Business Research Institute, Jul. 2025, http://www.aabri.com/SA2025Manuscripts/SA25010.pdf. Presentations Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Institute for Global Business Research Annual Conference, “Entrepreneurial resilience in an era of economic uncertainty: Inflation, debt, and small business dynamics,” Institute for Global Business Research, Nashville, TN. Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Institute for Global Business Research Annual Conference, “Merchandising for entrepreneurs: A cost-effective method to influence purchasers,” Institute for Global Business Research, Nashville, TN. Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Appalachian Research in Business Symposium (ARBS), “Consumers and small businesses may anticipate significantly changed economic conditions,” Marshall University, Huntington, WV. Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Academic and Business Research Institute (AABRI) Annual Conference, “New economic conditions are arising for consumers and small businesses, but what will they be?,” Academic and Business Research Institute (AABRI), San Antonio, TX. Lahm, R. J. (Presenter & Author), Perry, L. G. (Presenter & Author), Duffield, M. R. (Author Only), Annual Conference Fortune Favors the Bold, “Emergent Patterns as U.S. Small Businesses and Consumers Anticipate a Changing Economy,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV.
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| Dr. Lane Perry III Assistant Professor School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management laneperry@email.wcu.edu |
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Publications Darden, B, and Lane G. Perry. “Resilience as a Mediator of Guilt and Entrepreneurial Orientation: A Moderated Mediation Model of Transgender Identity.” USASBE 2026 Annual Conference, USASBE. Darden, B, et al. Examining the Political Training Grounds: Campaign Experience on Entrepreneur’s Self-Evaluation and Perceived Behavioral Control.. Journal of Small Business and Enterprise Development, doi:10.1108/JSBED-05-2025-0329. Lahm, Robert J, et al. Economic Conditions Are Evolving Rapidly for Consumers and Small Businesses, While Uncertainty Abounds. Research in Business and Economics Journal: Academic and Business Research Institute, Jul. 2025, http://www.aabri.com/SA2025Manuscripts/SA25010.pdf. Perry, Lane G., et al. Food Halls as Entrepreneurial Micro-Ecosystems: Exploring Incubation, Placemaking, and Community Impact. no. Special Issue, Journal of Business Venturing Insights, Jul. 2025, https://www.sciencedirect.com/science/article/pii/S235267342500040X. Presentations Perry, L. G. (Panelist), Schaffer, B. (Panelist), White, B. (Panelist), WCU College of Business ‘Something to Chew On’ Series, “Scholarship of Teaching and Learning,” Western Carolina University COB, Cullowhee, NC. Perry, L. G. (Presenter & Author), Garrido-Lopez, M. (Author Only), Hillon, Y. (Author Only), USASBE Rural Entrepreneurship Symposium, “Addressing Institutional Voids in Rural Entrepreneurial Ecosystems: The Role of Service-Learning and University-Based Consulting for Microenterprises,” USASBE, Iowa State University, Ames, IA. Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Institute for Global Business Research Annual Conference, “Entrepreneurial resilience in an era of economic uncertainty: Inflation, debt, and small business dynamics,” Institute for Global Business Research, Nashville, TN. Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Appalachian Research in Business Symposium (ARBS), “Consumers and small businesses may anticipate significantly changed economic conditions,” Marshall University, Huntington, WV. Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Academic and Business Research Institute (AABRI) Annual Conference, “New economic conditions are arising for consumers and small businesses, but what will they be?,” Academic and Business Research Institute (AABRI), San Antonio, TX. Lahm, R. J. (Presenter & Author), Perry, L. G. (Presenter & Author), Duffield, M. R. (Author Only), Annual Conference Fortune Favors the Bold, “Emergent Patterns as U.S. Small Businesses and Consumers Anticipate a Changing Economy,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. Perry, L. G. (Presenter & Author), Woolard, N. (Presenter & Author), Fortune Favors the Bold, “Food Halls as Entrepreneurial Micro-Ecosystems: Social & Communal Impact of Placemaking,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. Perry, L. G. (Presenter & Author), Kim, E. (Presenter & Author), Ballesteros, M. (Presenter & Author), Fortune Favors the Bold, “Learning Journey: Social Enterprise in Practice at Opportunity Village,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. Perry, L. G. (Presenter & Author), Church, N. (Presenter & Author), Fleck, E. (Presenter & Author), Eyles, J. (Presenter & Author), Miller, J., Scott, D., Fortune Favors the Bold, “Sigma Nu Tau Chapter Development: Best-Practices & New Opportunities,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. Perry, L. G. (Presenter & Author), Kim, E. (Presenter & Author), Kennedy, E. (Presenter & Author), Ballesteros, M. (Presenter & Author), Fortune Favors the Bold, “Social Entrepreneurship Special Interest Group Resource Round-Up,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. |