College of Business

School of Accounting, Finance, Information Systems, and Business Law
Dr. Debra Burke 
Full Professor 
School of Accounting, Finance, Information Systems, and Business Law 
burke@email.wcu.edu 
Presentations 

Burke, D., Midwest Academy of Legal Studies in Business, “THRESHOLD CONCEPTS: RECOGNIZING AND OVERCOMING BARRIERS TO LEARNING IN UNDERGRADUATE BUSINESS LAW,” Midwest Academy of Legal Studies in Business, Palmer Hotel, Chicago, IL. 

Burke, D., Global Sport Business Association, “Title: Title IX and High School Athletics: A Reckoning at Hand?,” Global Sport Business Association, Miami, FL.

Dr. Nanci Carr 
Adjunct Faculty 
School of Accounting, Finance, Information Systems, and Business Law 
carrn@email.wcu.edu 
Publications 

Carr, Nanci. Case Study: Guiding Students and Employees to Recognize the Employer Risks of Employee Video Zoom While Driving. no. 1, RUTGERS LAW RECORD, Oct. 2023, https://lawrecord.com/files/51_Rutgers_L_Rec_13.pdf. 

Presentations 

Carr, N., 2023 Annual Conference, “Should Schools Use Narcan for Fentanyl Overdoses?,” Pacific Southwest Academy of Legal Studies in Business, Hilton, Palm Springs, CA. 

Carr, N., 2023 Annual Conference, “•How Does the Availability of Narcan Impact Corporate Liability for Opioid Overdoses?,” Academy of Legal Studies in Business, Hyatt, San Diego, CA

Dr. HAI-YANG Chen 
Full Professor 
School of Accounting, Finance, Information Systems, and Business Law 
hchen@email.wcu.edu 
Publications 

Chen, Haiyang. “The Role and Impact of Academics’ Societal Engagement.” No, Routledge, 2023. 

Chen, Haiyang, and Ya Dai. Financial Literacy as a Determinant of Market Participation: New Evidence from China Using IV-GMM. no. March 2023, International Review of Economics and Finance, Mar. 2023, pp. 611–23, doi:https://www.sciencedirect.com/science/article/abs/pii/S1059056022003069. 

Dr. Michael Conklin 
Adjunct Faculty 
School of Accounting, Finance, Information Systems, and Business Law 
mconklin@email.wcu.edu 
Publications 

Conklin, Michael. Legal Recourse for Victims of Blockchain and Cyber Breach Attacks. U.C. Davis Business Law Journal, 2023. 

Dr. Todd Creasy 
Director of Engagement & CEI Director 
School of Accounting, Finance, Information Systems, and Business Law 
rtcreasy@email.wcu.edu 
Publications 

Creasy, Richard Todd. “Project Manager Selection – Equipped for the Trip?.” No, vol. 57, no. 8, Quality Progress – American Society of Quality, Feb. 2024, pp. 22–29, https://asq.org/customer-services/contact-asq. 

Fan, Yang, et al. Chartering a Timely Path – from Door to Door. no. 42, Journal of Business Cases and Applications, Dec. 2023, p. 13, https://www.aabri.com/manuscripts/233761.pdf. 

Shick, Michael J, et al. Disappointment at Your Door: The Case of an Underperforming Food Delivery Service. Journal of Business Cases and Applications, Jul. 2023, https://www.aabri.com/manuscripts/233676.pdf.

Dr. Gary Curnutt 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
gcurnutt@email.wcu.edu 
Presentations 

Curnutt, G. M. (Presenter & Author), Sun, Q. (Author Only), American Council on Consumer Interests, “Sustaining Retirement During Lockdown: Annuitized Income and Financial Well-Being Before and During the COVID-19 Pandemic.,” Las Vegas, NV. 

Curnutt, G. M. (Presenter & Author), Pearson, B. (Author Only), Appalachian Research in Business Symposium, “Short-Term Financing Usage: A Comparison of the Carolinas to the U.S.,” Radford, VA. 

Dr. Ya Anna Dai 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
ydai@email.wcu.edu 
Publications 

Dai, Ya. Reassessing Theories of Capital Structure: Empirical Insights from Companies Listed in Vietnam. Journal of Corporate Accounting and Finance, Nov. 2023, doi:https://doi.org/10.1002/jcaf.22678. 

Dai, Ya. A Re-examination of the Capital Structure Theory: Evidence from Vietnamese Listed Companies. Pan Pacific Business Research Conference, 2023, https://iacademicresearch.org/conference/2023%20PPBRC.pdf. 

Dai, Ya. Re-evaluating Capital Structure Theories: Evidence from Vietnamese Listed Companies. Southwestern Finance Association, 2023, https://www.swfinance.org/2023proceedings. 

Dai, Ya Anna. The Impact of Financial Market Development on Capital Structure Decisions of Vietnamese Firms. Appalachian Research in Business Symposium, 2023, chrome-extension://efaidnbmnnnibpcajpcglclefindmkaj/https://www.radford.edu/content/dam/colleges/cobe/ARBS_2023_Proceedings.pdf. 

Chen, Haiyang, and Ya Dai. Financial Literacy as a Determinant of Market Participation: New Evidence from China Using IV-GMM. no. March 2023, International Review of Economics and Finance, Mar. 2023, pp. 611–23, doi:https://www.sciencedirect.com/science/article/abs/pii/S1059056022003069. 

Presentations 

Dai, Y., Pan-Pacific Business Research Conference (PPBRC), ““A Re-examining of the capital structure theory: evidence from Vietnamese listed companies,” San Bernardino, CA. 

Dai, Y., ARBS, “The impact of financial market development on capital structure decisions of Vietnamese firms,” Radford, VA. 

Dai, Y., 2023 Southwest Finance Association Annual Conference, “Re-examine capital structure theory – evidence from Vietnamese companies,” Southwest Finance Association, Houston. 

Mr. Christopher Doval 
Instructor 
School of Accounting, Finance, Information Systems, and Business Law 
cdoval@email.wcu.edu 
Presentations 

Doval, C. (Author Only), Gugerli, S. (Presenter & Author), 25th Annual Undergraduate Exposition – Research and Scholarship Conference, “Where are our Hispanic lawyers? How we can respect, recruit, and retain law students of Hispanic descent.,” Western Carolina University, Cullowhee, NC. 

Dr. Joseph Hashem 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
jhashem@email.wcu.edu 
Presentations 

Hashem, J., Dissertation Defense, “The Impact of Regulation on Cryptocurrency Returns: An Examination of News Articles’ Value-Relevance,” Kent State University, Kent, OH. 

Dr. Marco Lam 
Associate Professor 
School of Accounting, Finance, Information Systems, and Business Law 
mlam@email.wcu.edu 
Publications 

Lam, Marco, et al. Cullowhee Confectionary Company: A Series of Cases on Valuing a Family Owned Business. no. 1, Global Journal of Business Pedagogy, Dec. 2023, pp. 219–23. 

Dr. Jane Livingstone 
Full Professor 
School of Accounting, Finance, Information Systems, and Business Law 
jrlivingstone@email.wcu.edu 
Publications 

Livingstone, Jane R. Unanticipated Consequences of Taxable Income Increases; Lessons for Retirees. no. 1, Journal of Financial Service Professionals (Cabell’s 45% acceptance rate), Jan. 2023, pp. 32–46. 

Presentations 

Livingstone, J. R., ATA Midyear Meeting, “Is it a Hobby or a Business? Tax Deductibility of Losses,” American Taxation Association, Washington, DC. 

Dr. Justin Pace 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
hpace@email.wcu.edu 
Publications 

Pace, Justin, and Lawrence J. Trautman. Climate Change and Caremark Doctrine, Imperfect Together. University of Pennsylvania Journal of Business Law, Jun. 2023, pp. 777–838, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=4202412. 

Presentations 

Pace, J., Southeastern Academy of Legal Studies in Business Annual Meeting, “High-Status Versus Low-Status Stakeholders,” Southeastern Academy of Legal Studies, Greenville, SC. 

Pace, J., Central States Law Schools Association 2023 Annual Scholarship Conference, “High-Status Versus Low-Status Stakeholders,” Central States Law Schools Association, University of Oklahoma College of Law, Norman, OK. 

Pace, J., Southern Academy of Legal Studies in Business Conference, “High-Status Versus Low-Status Stakeholders,” Southern Academy of Legal Studies in Business, San Antonio, TX. 

Dr. Doug Parker 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
rdparker@email.wcu.edu 
Publications 

Lam, Marco, et al. Cullowhee Confectionary Company: A Series of Cases on Valuing a Family Owned Business. no. 1, Global Journal of Business Pedagogy, Dec. 2023, pp. 219–23. 

Parker, R. Douglas, and Amanda S Marcy. The Value of Civility. no. 9, Strategic Finance, Mar. 2023, pp. 30–37. 

Dr. Blain Pearson 
Adjunct Faculty 
School of Accounting, Finance, Information Systems, and Business Law 
bpearson@email.wcu.edu 
Presentations 

Curnutt, G. M. (Presenter & Author), Pearson, B. (Author Only), Appalachian Research in Business Symposium, “Short-Term Financing Usage: A Comparison of the Carolinas to the U.S.,” Radford, VA.

Dr. Barbara Jo White 
Full Professor 
School of Accounting, Finance, Information Systems, and Business Law 
whiteb@email.wcu.edu 
Publications 

Willey, Lorrie, et al. Teaching AI in the College Course: Introducing the AI Prompt Development Life Cycle (PDLC). no. 2, Issues in Information Systems, Oct. 2023, pp. 123–38. 

Presentations 

White, B. J. (Presenter & Author), Willey, L. (Author Only), Deale, C. S. (Author Only), IACIS: 63rd Annual International Conference, “Teaching AI in the College Course: Introducing the Prompt Development Life Cycle (PDLC),” International Association for Computer Information Systems, Sheraton Sand Key Resort, Clearwater, FL. 

Dr. Lorrie Willey 
Full Professor/Director of Assessment COB 
School of Accounting, Finance, Information Systems, and Business Law 
lwilley@email.wcu.edu 
Presentations 

Willey, L. (Author Only), White, B. J. (Presenter & Author), Deal, C. (Author Only), IACIS Annual Conference, “Teaching AI in the college course: Introducing the AI Prompt Development Life Cycle (PDLC),” IACIS, Sheraton, Clearwater, FL.

School of Economics, Management, and Project Management
Dr. Vittal Anantatmula 
Full Professor 
School of Economics, Management, and Project Management 
vittal@email.wcu.edu 
Publications 

Anantatmula, Vittal. Research Handbook on Project Performance. Edward Elagr Publishing, 2023, p. 314, https://www.e-elgar.com/shop/usd/research-handbook-on-project-performance-9781802207606.html. 

Anantatmula, Vittal. “Role of Project Management Maturity on Project Performance.” Research Handbook on Project Performance, Edward Elgar Publishing, 2023, p. 176–186; 11 pages, doi:https://doi.org/10.4337/9781802207613.00018. 

Dr. Drew Carnes 
Associate Professor/Director, School of Economics, Management, and Project Management 
School of Economics, Management, and Project Management 
amcarnes@email.wcu.edu 
Publications 

DeConinck, James, et al. The Influence of Job Embeddedness on Voluntary Salesforce Turnover. Atlantic Marketing Association Proceedings, 2023.

Dr. Angela Dills 
Gimelstob-Landry Distinguished Professor 
School of Economics, Management, and Project Management 
akdills@email.wcu.edu 
Publications 

Dills, Angela, and Jeffrey A. Miron. “Legalize and Deregulate for Innovation.” Challenges in Classical Liberalism: Debating the Policies of Today Versus Tomorrow, edited by Alice Kassens and Joshua C. Hall, Palgrave Macmillan Cham, 2023, pp. 265–79, doi:https://doi.org/10.1007/978-3-031-32890-9. 

DeAngelis, Corey, et al. The Effects of Regulations on Private School Choice Program Participation: Experimental Evidence from the United States. no. 1, Research in Educational Administration and Leadership, Mar. 2023, pp. 142–86, doi:https://doi.org/10.30828/real.1138598. 

Presentations 

Dills, A., “Winners and Losers of School Choice,” Hope College/Markets & Morality, Holland, MI. 

Dills, A., “Winners and Losers of School Choice,” Florida State University. 

Dills, A., Shakeel, M. D. (Author Only), International School Choice and Reform Conference, “The effect of private schooling on student achievement around the globe: Evidence from globally representative HLO dataset on student achievement,” International School Choice and Reform Conference, Ft. Lauderdale, FL. 

Dr. Joshua Downs 
Assistant Professor 
School of Economics, Management, and Project Management 
jdowns@email.wcu.edu 
Presentations 

Downs, J. (Presenter & Author), Appalachian Research in Business Symposium, “Follow the Moneyball: Antecedents of Big Data Analytics Adoption in Major League Baseball,” ARBS, Radford University, Radford, VA.

Dr. Mariano Garrido-Lopez 
Associate Professor/Graduate Programs Director 
School of Economics, Management, and Project Management 
mglopez@email.wcu.edu 
Publications 

Garrido-Lopez, Mariano, et al. Should I Stay or Should I Go? from Turning Points to Decision to Quit in a Call Center Environment.. no. 3, Journal of Behavioral and Applied Management, Nov. 2023, pp. 125–37. 

Garrido-Lopez, Mariano, and Veronique Ambrosini. Attributes and Levels of Senior Managers’ Understanding of Project Portfolio Management Work. 10th Annual Conferenceth ed., Appalachian Research in Business Symposium (ARBS), 2023, pp. 112–22, https://www.radford.edu/content/dam/colleges/cobe/ARBS_2023_Proceedings.pdf. 

Presentations 

Schaffer, B., Garrido-Lopez, M., Moss, H., WCU College of Business ‘Something to Chew On’ Series, “Should I Stay or Should I go? From Turning Points to Decision to Quit in a Call Center Environment,” Western Carolina University COB, Cullowhee, NC. 

Dr. Steve Ha 
Full Professor 
School of Economics, Management, and Project Management 
iha@email.wcu.edu 
Presentations 

Ha, I. “., Appalachian Research in Business Symposium, “Estimating the Effectiveness of the COIVD-19 Policy Tools on the State Economy of North Carolina,” Appalachian Research in Business Symposium, Radford University, Radford, VA. 

Ha, I. “., Eastern Economic Association, “The Effects of the COVID-19 Pandemic on the State Economy,” Eastern Economic Association, Sheraton Hotel Times Square, New York, NY. 

Dr. Leigh Hartman 
Assistant Professor 
School of Economics, Management, and Project Management 
lhartman@email.wcu.edu 
Publications 

Sockbeson, Caitlin S., et al. Lessons from the Office: Mismanaged Motivation. Management Teaching Review/Sage Journals, Apr. 2023, pp. 1–21, https://journals.sagepub.com/eprint/AJSXIWHVTK3JG75AGV3Q/full. 

Dr. Nathan Johnson 
Associate Professor 
School of Economics, Management, and Project Management 
jnjohnson@email.wcu.edu 
Publications 

Fan, Yang, et al. Chartering a Timely Path – from Door to Door. no. 42, Journal of Business Cases and Applications, Dec. 2023, p. 13, https://www.aabri.com/manuscripts/233761.pdf. 

Shick, Michael J, et al. Disappointment at Your Door: The Case of an Underperforming Food Delivery Service. Journal of Business Cases and Applications, Jul. 2023, https://www.aabri.com/manuscripts/233676.pdf. 

Shick, Michael J, et al. Artificial Intelligence and the End of Bounded Rationality: A New Era in Organizational Decision Making. Development and Learning in Organizations, Jul. 2023, doi:https://doi.org/10.1108/DLO-02-2023-0048. 

Fan, Yang, et al. Investigating Reciprocity Dynamics in Chinese SOEs: Contextual Impacts on Social Support, HRM Practices, and Employee Attitudes Toward Organizational Change. no. 1, Journal of Behavioral and Applied Management, Mar. 2023, pp. 3–14, https://doi.org/10.21818/001c.73634. 

Johnson, James Nathaniel. Handbook of Accreditation for Academic Programs in Project Management and Related Programs (5th Edition). Edited by James Nathaniel Johnson, 5thth ed., 2023, https://www.pmi.org/-/media/pmi/documents/public/pdf/gac/gac-handbook-5_0.pdf?rev=9ecdc79e02a24e49a539ede6509fa0a2&sc_lang_temp=en. 

Dr. Edward Lopez 
BBT Distinguished Professor 
School of Economics, Management, and Project Management 
ejlopez@email.wcu.edu 
Presentations 

Lopez, E. J., Association of Private Enterprise Education, “Explaining the Modern Budget Era Problem and its Consequences,” Cancun, Mexico. 

Lopez, E. J., Public Choice Society, “Explaining the Modern Budget Era Problem and its Consequences,” Seattle, WA. 

Lopez, E. J., Bastiat Society of Charleston, “Fiscal Tsunamis: The Deep Origins of Today’s U.S. Fiscal Policy Problems,” Bastiat Society of Charleston, College of Charleston, Charleston, SC. 

Dr. Hollye Moss 
Full Professor/Associate Dean, College of Business 
School of Economics, Management, and Project Management 
hmoss@email.wcu.edu 
Publications 

Garrido-Lopez, Mariano, et al. Should I Stay or Should I Go? from Turning Points to Decision to Quit in a Call Center Environment.. no. 3, Journal of Behavioral and Applied Management, Nov. 2023, pp. 125–37. 

Presentations 

Schaffer, B., Garrido-Lopez, M., Moss, H., WCU College of Business ‘Something to Chew On’ Series, “Should I Stay or Should I go? From Turning Points to Decision to Quit in a Call Center Environment,” Western Carolina University COB, Cullowhee, NC. 

Dr. Sean Mulholland 
Full Professor/Director, Center for the Study of Free Enterprise 
School of Economics, Management, and Project Management 
semulholland@email.wcu.edu 
Publications 

Mulholland, Sean E, and Reynaldo Hernandez-Julian. Does Economic Freedom Lead to Selective Migration by Sex and Race?. no. 1, Journal of Regional Analysis & Policy, Mar. 2023, p. 16–33, https://jrap.scholasticahq.com/article/73275-does-economic-freedom-lead-to-selective-migration-by-sex-and-race. 

Dr. Bryan Schaffer 
Assistant Professor 
School of Economics, Management, and Project Management 
bschaffer@email.wcu.edu 
Publications 

Liu, Joe, et al. Let’s All Go to the Movies Together: A Social Cognitive Perspective on Diversity, Equity, and Inclusion in Management Education Video Clips. no. 8(4), Management Teaching Review, Dec. 2023, pp. 389–99, https://journals.sagepub.com/home/mtr. 

Schaffer, Bryan, and Jennifer Manegold. Feeling Good About Teamwork: The Roles of Personality and Manifest Needs. no. Online First, Management Research Review, Dec. 2023, doi:https://doi.org/10.1108/MRR-05-2023-0336. 

Garrido-Lopez, Mariano, et al. Should I Stay or Should I Go? from Turning Points to Decision to Quit in a Call Center Environment.. no. 3, Journal of Behavioral and Applied Management, Nov. 2023, pp. 125–37. 

Schaffer, Bryan. An Analysis of Rating-Source and Item-Phrasing in Personality Assessment. no. 1, Journal of Business and Behavioral Sciences, May 2023, pp. 118–34, https://asbbs.org/files/2023/JBBS_35.1_Spring_2023.pdf. 

Presentations 

Schaffer, B., Garrido-Lopez, M., Moss, H., WCU College of Business ‘Something to Chew On’ Series, “Should I Stay or Should I go? From Turning Points to Decision to Quit in a Call Center Environment,” Western Carolina University COB, Cullowhee, NC. 

Schaffer, B., Faculty 3-Minute Research Competition & Scholarship Celebration, “Servant scholarship as a means to productive research collaboration,” Western Carolina University, Western Carolina University, UC Grand Room. 

Schaffer, B., American Society of Business & Behavioral Sciences, “The Adaptation of Existing Leadership Theories to the Virtual Environment,” American Society of Business & Behavioral Sciences, Las Vegas, NV. 

Dr. Michael Shick 
Assistant Professor 
School of Economics, Management, and Project Management 
mshick@email.wcu.edu 
Publications 

Fan, Yang, et al. Chartering a Timely Path – from Door to Door. no. 42, Journal of Business Cases and Applications, Dec. 2023, p. 13, https://www.aabri.com/manuscripts/233761.pdf. 

Shick, Michael. Authenticity: How Authentic Leadership Reshapes Organizational Culture in Project Management. International Institute for Learning (IIL), 1 Nov. 2023, https://blog.iil.com/authenticity-how-authentic-leadership-reshapes-organizational-culture-in-project-management/. 

Greenburg, David, et al. An Integrated Exercise to Teach Earned Value Management.. Journal of Higher Education Theory and Practice, Aug. 2023. 

Shick, Michael J, et al. Disappointment at Your Door: The Case of an Underperforming Food Delivery Service. Journal of Business Cases and Applications, Jul. 2023, https://www.aabri.com/manuscripts/233676.pdf. 

Shick, Michael J, et al. Artificial Intelligence and the End of Bounded Rationality: A New Era in Organizational Decision Making. Development and Learning in Organizations, Jul. 2023, doi:https://doi.org/10.1108/DLO-02-2023-0048. 

School of Marketing, Entrepreneurship, Sports Management, and Hospitality & Tourism Management
Dr. Janice Black 
Assistant Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
blackj@email.wcu.edu 

Publications 

Smith, Yvonne S., and Janice A. Black. Anxiety and the New Generation in College: What Can a Professor Do?. no. Spring, Christian Business Academy Review (CBAR), Apr. 2023, pp. 79–90, https://cbfa-cbar.org/index.php/cbar. 

Presentations 

Black, J. (Presenter & Author), Smith, Y. S. (Author Only), Rhew, N. D. (Presenter & Author), WAM Annual Conference, “Relationships Between Firm Competences, Entrepreneurial Mindsets, and an Entrepreneur’s Worldview,” Western Academy of Management, Whitney Peak Hotel, Reno. 

Black, J. (Presenter & Author), Perry, L. G. (Author Only), SWAM Annual Conference through Federated Business Disciplines, “Developing an Entrepreneurial Mindset through Use of Entrepreneurial Skills,” Southwest Academy of Management, Hilton Downtown Houston, Houston. 

Black, J. (Presenter & Author), Kinghorn, B. (Presenter & Author), Mischel, L. (Presenter & Author), SWAM Annual Conference through Federated Business Disciplines, “Rural Universities and Entrepreneurship Education: A Brainstorming Symposium,” Southwest Academy of Management, Hilton Downtown Houston, Houston, TX. 

Black, J. (Presenter & Author), Keels, J. K. (Author Only), SEDSI Annual Conference, “Rural & Semi-Rural Entrepreneurship in the Post-covid Environment of Areas dependent upon Natural Resources and Tourism,” Southeast Decision Science Institute, Hotel Ballast, Wilmington, NC. 

Perry, L. G., Mischell, L. (Presenter & Author), Davidson, B. (Presenter & Author), Cagle, W. R. (Presenter & Author), Black, J. (Presenter & Author), 2023 USASBE, United States Association for Small Business and Entrepreneurship – Driven by Dreams, “Dreaming & Building the Perfect Entrepreneurship Camp,” USASBE, Florida State University, Tallahassee, FL. 

Black, J. (Presenter & Author), Fass, R. D. (Author Only), USASBE Annual Conference, “Do Entrepreneurial and Military Mindsets Coexist, Overlap, or Interact?,” United States Association of Small Business and Entrepreneurship, Florida State University, Tallahassee, FL. 

Black, J. (Presenter & Author), USASBE Annual Conference, “Envisioning Entrepreneurship Programs of the Future,” United State Association of Small Business & Entrepreneurship, Florida State University, Tallahassee, FL. 

Wendy Cagle 
Associate Instructor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
wcagle@email.wcu.edu 
Publications 

Yanik, Paul M, et al. “Fostering Leaders in Technology Entrepreneurship (FLiTE): Program Goals and First Year Activities.” 130th ASEE (American Society of Engineering Education) Annual Conference and Exposition, ASEE, 2023, pp. 1–11. 

Presentations 

Perry, L. G., Mischell, L. (Presenter & Author), Davidson, B. (Presenter & Author), Cagle, W. R. (Presenter & Author), Black, J. (Presenter & Author), 2023 USASBE, United States Association for Small Business and Entrepreneurship – Driven by Dreams, “Dreaming & Building the Perfect Entrepreneurship Camp,” USASBE, Florida State University, Tallahassee, FL.

Dr. Ethan Cheng 
Assistant Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
ycheng@wcu.edu 
Publications 

Chang, Kuo-Chien, and Ethan Cheng. How Sensory Perceptions and Sensory Brand Experience Influence Customer Behavioral Intentions in the Context of Cartoon-themed Restaurants. International Journal of Hospitality Management, Sep. 2023, p. 103604, doi:https://doi.org/10.1016/j.ijhm.2023.103604. 

Chang, Kuo-Chien, et al. Impacts of Tourists’ Shopping Destination Trust on Post-visit Behaviors: A Loss Aversion Perspective. International Journal of Hospitality and Tourism Administration, Jul. 2023, doi:https://doi.org/10.1080/15256480.2023.2241030. 

Chang, Kuo-Chien, and Ethan Cheng. Exploring Enablers of Contagious Content for Dining Blogs: An Integrated Approach by Using Content Analysis and Interpretive Structural Modeling. no. 1, Journal of Theoretical and Applied Electronic Commerce Research, Mar. 2023, pp. 668–88. 

Presentations 

Cheng, E., 2nd Annual Faculty Three Minute Research Talk (3MR) Competition, “Are social media bad for your employees?,” Western Carolina University Graduate Research Symposium. 

Patel, K. (Presenter & Author), Cheng, E. (Author Only), 2023 Research and Scholarship Conference, “Case Study of Asheville Hotel Market.” 

Dr. Blake Darden 
Adjunct Faculty 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
bdarden@email.wcu.edu 
Presentations 

Best, E. L. (Presenter & Author), Darden, B. (Presenter & Author), Southeastern Academy of Legal Studies in Business, “Transgender Resiliency: Abusive Supervision Since Bostock v. Clayton County,” Greenville, SC. 

Dr. Bethany Davidson 
Assistant Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
davidsonb@email.wcu.edu 
Presentations 

Perry, L. G., Mischell, L. (Presenter & Author), Davidson, B. (Presenter & Author), Cagle, W. R. (Presenter & Author), Black, J. (Presenter & Author), 2023 USASBE, United States Association for Small Business and Entrepreneurship – Driven by Dreams, “Dreaming & Building the Perfect Entrepreneurship Camp,” USASBE, Florida State University, Tallahassee, FL. 

Dr. James Deconinck 
Full Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
deconinck@email.wcu.edu 
Publications 

DeConinck, James, et al. The Influence of Job Embeddedness on Voluntary Salesforce Turnover. Atlantic Marketing Association Proceedings, 2023. 

DeConinck, James, and Julie Johnson-Busbin. Sales Manager Servant Leadership and Duty Orientation’s Impact on Salesperson Job. Academic and Business Research Institute, 2023, http://www.aabri.com/SAProceed2023.html#MMM. 

Presentations 

DeConinck, J. (Presenter & Author), Johnson-Busbin, J. (Author Only), AABRI International Conference, “Sales Manager Servant Leadership and Duty Orientation’s Impact on Salesperson Job Outcomes,” Academic and Business Research Institute, San Antonio, TX

Mary Deconinck 
Associate Instructor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
mdeconinck@email.wcu.edu 
Publications 

DeConinck, James, et al. The Influence of Job Embeddedness on Voluntary Salesforce Turnover. Atlantic Marketing Association Proceedings, 2023. 

Dr. Heidi Dent 
Adjunct Faculty 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
hdent@email.wcu.edu 
Presentations 

Dent, H., DigiMarCon, “From Selfies to Sales: The Rise of Influencers as the New Power Salespeople in Digital Marketing,” Westin Charlotte, Charlotte, NC. 

Dr. Heidi Grappendorf 
Full Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
hgrappendorf@email.wcu.edu 
Presentations 

Grappendorf, H. (Presenter & Author), Farrell, A. (Presenter & Author), “How did they do it? Explaining soaring WNBA viewership during the COVID-19 pandemic,” World Association for Sport Management, conference, Doha, Qatar. 

Grappendorf, H., Damon, Z. (Presenter & Author), Grube, A. (Presenter & Author), Pickettt, D. (Presenter & Author), Global Sport Association, “Sport Management Academics Job Search 2002-23: Research and Practical Advice,” conference, Ft. Lauderdale, FL. 

Grube, A. (Presenter & Author), Grappendorf, H., Global Sport Business Association, “Students and Untenured Faculty Only Session: Negotiating After Receiving a Job Offer,” conference, Ft. Lauderdale, FL. 

Veraldo, C. (Presenter & Author), Yost, D. (Presenter & Author), Ruihley, B. (Presenter & Author), Grappendorf, H. (Author Only), Association of Applied Sport Management, “Service Learning and Sport in Greece,” Association of Applied Sport Management, Conference room, Birmingham, AL, United States. 

Dr. AJ Grube 
Full Professor/Dean, College of Business 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
agrube@email.wcu.edu 
Presentations 

Grube, D. P. (Presenter & Author), Grube, A. J. (Presenter Only), Internationale des Ecoles Superieures d’Education Physique (AIESEP) Conference, “Global Experiential Learning in Kinesiology Programs,” Pontificia Universidad Católica de Chile, Santiago, Chile. 

Grube, A. J. (Presenter & Author), Grappendorf, H. (Presenter & Author), Global Sport Business Association Annual Conference, “Negotiating after Receiving a Job Offer,” Miami, FL.

Dr. Julie Johnson-Busbin 
Full Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
jjohnson@email.wcu.edu 
Publications 

DeConinck, James, and Julie Johnson-Busbin. Sales Manager Servant Leadership and Duty Orientation’s Impact on Salesperson Job. Academic and Business Research Institute, 2023, http://www.aabri.com/SAProceed2023.html#MMM. 

Presentations 

DeConinck, J. (Presenter & Author), Johnson-Busbin, J. (Author Only), AABRI International Conference, “Sales Manager Servant Leadership and Duty Orientation’s Impact on Salesperson Job Outcomes,” Academic and Business Research Institute, San Antonio, TX. 

Dr. Bob Lahm Jr. 
Full Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
rjlahm@email.wcu.edu 
Publications 

Lahm, Robert J, and Madelynn R. Duffield. Innovation Strategies: New Product Development (NPD) Methods for Entrepreneurial Start-ups.. Institute for Global Business Research (IGBR) International Conference, 2023. 

Duffield, Madelynn R., and Robert J Lahm. Zero to One – Notes on Startups, or How to Build the Future: A Review Essay.. Institute for Global Business Research (IGBR) International Conference, 2023. 

Lahm, Robert J, and Lane G. Perry. Setting New Records: Impacts on Consumers, Small Businesses and the Economy.. Institute for Global Business Research (IGBR) International Conference, 2023. 

Lahm, Robert J, and Lane G. Perry. Small Business and a Recession: Woes on “Main Street.”. Appalachian Research in Business Symposium (ARBS), 2023. 

Presentations 

Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Institute for Global Business Research Annual Conference, “Innovation strategies: New product development (NPD) methods for entrepreneurial start-ups.,” Institute for Global Business Research, New Orleans, LA. 

Lahm, R. J. (Presenter & Author), Perry, L. G. (Author Only), Institute for Global Business Research Annual Conference, “Setting new records: Impacts on consumers, small businesses and the economy,” Institute for Global Business Research, New Orleans, LA. 

Duffield, M. R. (Author Only), Lahm, R. J. (Presenter & Author), Institute for Global Business Research Annual Conference, “Zero to One – Notes on startups, or how to build the future: A review essay,” Institute for Global Business Research, New Orleans, LA. 

Lahm, R. J. (Presenter & Author), Perry, L. G., Appalachian Research in Business Symposium, “Small business and a recession: Woes on “Main Street”,” Radford University, Radford University, Radford, VA, US. 

Lahm, R. J. (Presenter & Author), Perry, L. G. (Presenter & Author), 2023 USASBE, United States Association for Small Business and Entrepreneurship – Driven by Dreams, “Emergent patterns as small businesses and consumers anticipate a recession,” USASBE, Florida State University, Tallahassee, FL. 

Oye, K. (Chair), Provance, M. (Co-Chair), Lahm, R. J. (Leader), Whalen, J. (Coordinator/Organizer), 2023 USASBE, United States Association for Small Business and Entrepreneurship – Driven by Dreams, “Tech Touches Everything [Summit],” USASBE, Florida State University, Tallahassee, FL. 

Mrs. Stacey Miller 
Director, Alumni Engagement 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
srmiller@email.wcu.edu 
Presentations 

Otto, K. (Presenter & Author), Parrish, C. (Presenter & Author), Miller, S., 2023 Sport and Recreation Law Association Annual Conference, “Monopsony fracture: An exploration of college athletes’ freedom to move and freedom to capitalize,” Sport and Recreation Law Association, Tuscany Suites and Casino, Las Vegas, NV

Dr. Kadie Otto 
Full Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
kotto@email.wcu.edu 
Presentations 

Otto, K. (Presenter & Author), Parrish, C. (Presenter & Author), Miller, S., 2023 Sport and Recreation Law Association Annual Conference, “Monopsony fracture: An exploration of college athletes’ freedom to move and freedom to capitalize,” Sport and Recreation Law Association, Tuscany Suites and Casino, Las Vegas, NV. 

Associate Professor/Director, School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
(828) 227-8442 
ctparrish@email.wcu.edu 
Presentations 

Parrish, C. (Presenter & Author), Lee, S. (Presenter & Author), Events Rights International Research Training School, “Mega Event Venues and Use of Public Funding: Methodological Insights & Approach for Researchers,” Technical University of Munich, University of Western Ontario, London, Canada. 

Otto, K. (Presenter & Author), Parrish, C. (Presenter & Author), Miller, S., 2023 Sport and Recreation Law Association Annual Conference, “Monopsony fracture: An exploration of college athletes’ freedom to move and freedom to capitalize,” Sport and Recreation Law Association, Tuscany Suites and Casino, Las Vegas, NV. 

Dr. Lane Perry III 
Assistant Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
laneperry@email.wcu.edu 
Publications 

Perry, Lane G., and Nathan A. Woolard. Entrepreneurial Micro-ecosystem Development: The Communality of Craft Breweries. no. 4, Journal of Small Business and Enterprise Development, Jun. 2023, https://www.emeraldgrouppublishing.com/journal/jsbed. 

Lahm, Robert J, and Lane G. Perry. Setting New Records: Impacts on Consumers, Small Businesses and the Economy.. Institute for Global Business Research (IGBR) International Conference, 2023. 

Lahm, Robert J, and Lane G. Perry. Small Business and a Recession: Woes on “Main Street.”. Appalachian Research in Business Symposium (ARBS), 2023. 

Perry, Lane G., et al. “Leveraging University Resources for Community Action.” Service-Learning for Disaster Resilience: Leveraging Partnerships and Addressing Complex Problems for Social Good, Routledge, 2023, https://www.routledge.com/Service-Learning-for-Disaster-Resilience-Partnerships-for-Social-Good/Velotti-Brenner-Dunn/p/book/9781032023434. 

Presentations 

Lahm, R. J. (Presenter & Author), Perry, L. G. (Author Only), Institute for Global Business Research Annual Conference, “Setting new records: Impacts on consumers, small businesses and the economy,” Institute for Global Business Research, New Orleans, LA. 

Lahm, R. J. (Presenter & Author), Perry, L. G., Appalachian Research in Business Symposium, “Small business and a recession: Woes on “Main Street”,” Radford University, Radford University, Radford, VA, US. 

Black, J. (Presenter & Author), Perry, L. G. (Author Only), SWAM Annual Conference through Federated Business Disciplines, “Developing an Entrepreneurial Mindset through Use of Entrepreneurial Skills,” Southwest Academy of Management, Hilton Downtown Houston, Houston. 

Perry, L. G., Mischell, L. (Presenter & Author), Davidson, B. (Presenter & Author), Cagle, W. R. (Presenter & Author), Black, J. (Presenter & Author), 2023 USASBE, United States Association for Small Business and Entrepreneurship – Driven by Dreams, “Dreaming & Building the Perfect Entrepreneurship Camp,” USASBE, Florida State University, Tallahassee, FL. 

Lahm, R. J. (Presenter & Author), Perry, L. G. (Presenter & Author), 2023 USASBE, United States Association for Small Business and Entrepreneurship – Driven by Dreams, “Emergent patterns as small businesses and consumers anticipate a recession,” USASBE, Florida State University, Tallahassee, FL. 

Perry, L. G. (Presenter & Author), Woolard, N. A. (Presenter & Author), 2023 USASBE, United States Association for Small Business and Entrepreneurship – Driven by Dreams, “Youth Entrepreneurship in New Zealand: Identifying Individual and Communal Contributors to the Success of Entrepreneurial Ventures,” USASBE, Florida State University, Tallahassee, FL. 

Dr. Scott Rader
Associate Professor 
School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
srader@email.wcu.edu 
Publications 

Rader, Charles Scott, et al. “Digital Fandom (Revisited): Exploring the Role of the Hypermediated Fan as Trickster.” The Routledge Handbook of Digital Consumption 2e, 2ndth ed., Routledge Taylor & Francis Group, 2023, pp. 384–98.