College of Business

School of Accounting, Finance, Information Systems, and Business Law

 

Dr. Debra Burke
Full Professor
School of Accounting, Finance, Information Systems, and Business Law
burke@email.wcu.edu  

Publications 

Burke, Debra, and Christopher Doval. REDEFINING CHILD PORNOGRAPHY in an AGE of TECHNOLOGICAL ADVANCEMENT: THE CONCEPT of AVOIDABLE HARM. no. 3, Washington Journal of Law, Technology & Arts, Jul. 2025, pp. 41–66, doi:ISSN: 2157-2534. 

Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https:/​/​doi.org/​10.21818/​001c.133764. 

Presentations 

Doval, C. (Author Only), Burke, D. (Presenter & Author), Institute for Global Business Research Fall 2025 Conference, “Title IX and Emerging Commercial Implications.,” Institute for Global Business Research, New Orleans, LA. 

Burke, D., Grube, A. (Presenter & Author), 2025 Global Sport Business Association’s Annual Conference, “Threshold Concepts and Sport Management,” Global Sport Business Association, Miami, FL. 

Dr. Hai-Yang Chen
Full Professor
School of Accounting, Finance, Information Systems, and Business Law
hchen@email.wcu.edu 

Publication

Chen, Haiyang. “Can We Trust LLMs to Help Us? an Examination of the Potential Use of GPT-4 in Generating Quality Literature Reviews.” No, vol. 16, no. 1, Nankai Business Review International, Jan. 2025, pp. 128–42. 

Presentation 

Chen, H., 2024 Conference Program 51st Annual Conference, “Can We Trust LLMs to Do the Work for Us? An Examination of the Role of GPT-4 in Assisting Researchers in Conducting Quality Literature Reviews,” Northeast Business & Economics Association, Ethan Allen Hotel, Danbury, CT. 

Dr. Gary Curnutt 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
gcurnutt@email.wcu.edu 

Publication

Curnutt, Gary, and David Francis Smith. Crypto as Currency: The Association of Cryptocurrency and the Use of Alternative Financial Services. no. 2, Financial Services Review, Jun. 2025, pp. 121–40, doi:https://doi.org/10.61190/fsr.v33i2. 

Presentations 

Curnutt, G. M. (Presenter & Author), Sun, Q. (Author Only), American Council on Consumer Interests, “Sustaining Retirement During Lockdown: Annuitized Income and Financial Well-Being Before and During the COVID-19 Pandemic.,” Las Vegas, NV. 

Curnutt, G. M. (Presenter & Author), Pearson, B. (Author Only), Appalachian Research in Business Symposium, “Short-Term Financing Usage: A Comparison of the Carolinas to the U.S.,” Radford, VA. 

Dr. Ya Anna Dai 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
ydai@email.wcu.edu 

Publication

Dai, Ya, et al. Optimal Decumulation: The Case for Quarterly Withdrawals of Retirement Savings. no. 2, Journal of Investing, Feb. 2025, pp. 113–27, doi:http://journals.sfu.ca/iij/index.php/JOI. 

Mr. Christopher Doval 
Instructor 
School of Accounting, Finance, Information Systems, and Business Law 
cdoval@email.wcu.edu 

Publication 

Burke, Debra, and Christopher Doval. REDEFINING CHILD PORNOGRAPHY in an AGE of TECHNOLOGICAL ADVANCEMENT: THE CONCEPT of AVOIDABLE HARM. no. 3, Washington Journal of Law, Technology & Arts, Jul. 2025, pp. 41–66, doi:ISSN: 2157-2534. 

Presentation

Doval, C. (Author Only), Burke, D. (Presenter & Author), Institute for Global Business Research Fall 2025 Conference, “Title IX and Emerging Commercial Implications.,” Institute for Global Business Research, New Orleans, LA. 

Dr. Janet Ford 
Professor 
School of Accounting, Finance, Information Systems, and Business Law

jford@email.wcu.edu

Presentation 

Sanney, K. (Presenter & Author), Large, R. (Author Only), Ford, J. (Author Only), White, B. J. (Author Only), Annual Conference of the Southeastern Academy of Legal Studies in Business, “Attorney General Notification Requirements in U.S. Data Breach Laws,” Southeastern Academy of Legal Studies in Business, Asheville, NC. 

Dr. Kevin Fulk 
Associate Professor
School of Accounting, Finance, Information Systems, and Business Law 
hfulk@email.wcu.edu

Publication

Fulk, Kevin, et al. Challenges and Opportunities of Teaching Different Kinds of New Courses: Information Systems Faculty Members’ Insights. no. 5, Journal of Higher Education Theory and Practice, Nov. 2025, pp. 94–107, https://doi.org/10.33423/jhetp.v25i5.7977. 

Dr. Joe Anthony Giordano
Assistant Professor
School of Accounting, Finance, Information Systems, and Business Law 
jgiordano@email.wcu.edu

 Publications 

Holt, Andrew, et al. Exploring Language Use Within U.S. Accounting Rules of Professional Conduct. Journal of Legal and Ethical Issues, Jan. 2025, p. 29, https://www.aabri.com/manuscripts/243873.pdf. 

Holt, Andrew D, et al. The Evolution of Accounting Practices for UK Commercial Service Charges: Evaluating the Impact of the RICS Professional Standard. no. 2, Journal of Corporate Real Estate, Jan. 2025, pp. 130–50, doi:10.1108/JCRE-01-2024-0003. 

Giordano, Joseph, and Lisa M. Victoravich. Not Just the Facts: The Effect of Irrelevant Information on Internal Auditor Judgment. no. 1, Managerial Auditing Journal/Emerald Publishing, Jan. 2025, pp. 66–89, doi:10.1108/MAJ-02-2024-4240. 

Presentation

Holt, A. (Presenter & Author), Girdner, L. (Presenter & Author), Giordano, J., Small Business Institute Annual Conference, “The importance of payment credit terms within the financing of US private SMEs: The impact of reliance, relationships, and accounting information,” New Orleans, LA. 

Dr. Joseph Hashem 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
jhashem@email.wcu.edu 

Publications 

Hashem, Joseph, and Marco Lam. [Published] Regulation in the Realm of Cryptocurrency Investment: An Examination of Equity Investors’ Behavior.. Managerial Finance, Aug. 2025, https://www.emeraldgrouppublishing.com/journal/mf. 

Hashem, Joseph, et al. An Investment Company’s Use of Limited Resources: A Cryptocurrency Proposal. no. July 2025, Journal of Business Cases and Applications/Academic and Business Research Institute, Jul. 2025, p. 21 pages, https://www.aabri.com/jbca.html. 

Presentation

Parker, K. (Presenter & Author), Hashem, J. (Presenter & Author), Parker, R. D. (Presenter & Author), Appalachian Research in Business Symposium (ARBS), “Effective Teaching Practices in Online Accounting Courses,” Marshall University, University, Huntington, WV. 

Dr. Marco Lam 
Associate Professor 
School of Accounting, Finance, Information Systems, and Business Law 
mlam@email.wcu.edu 

Publications 

Hashem, Joseph, and Marco Lam. [Published] Regulation in the Realm of Cryptocurrency Investment: An Examination of Equity Investors’ Behavior.. Managerial Finance, Aug. 2025, https://www.emeraldgrouppublishing.com/journal/mf. 

Diosdado, Leobardo, et al. Information of Stock Options in Event Studies: The Deepwater Horizon Oil Spill Case. no. 1, Managerial Finance, Jan. 2025, pp. 1–11, doi:https://doi.org/10.1108/MF-02-2024-0079. 

Dr. Jane R. Livingstone 
Professor
School of Accounting, Finance, Information Systems, and Business Law 
jrlivingstone@email.wcu.edu 

Presentation 

Livingstone, J. R., ATA Midyear Meeting, “Paper and Pencil are so Yesterday,” American Taxation Association, Dallas, TX. 

Dr. Justin Pace 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
hpace@email.wcu.edu 

Publication

Pace, Justin, and Eden Punch. Convergence and Divergence of Alcohol and Marijuana Regulation in a Federalist System Post-COVID-19. Kansas University Law Review, Mar. 2025, pp. 615–85, https://papers.ssrn.com/abstract=4943853. 

Presentation 

Pace, J., Midwest Academy of Legal Studies in Business Annual Conference, “The U.S. Constitution and the Corporate Transparency Act,” Midwest Academy of Legal Studies in Business, Chicago, IL. 

Dr. Doug Parker 
Assistant Professor 
School of Accounting, Finance, Information Systems, and Business Law 
rdparker@email.wcu.edu  

Publications 

Hashem, Joseph, et al. An Investment Company’s Use of Limited Resources: A Cryptocurrency Proposal. no. July 2025, Journal of Business Cases and Applications/Academic and Business Research Institute, Jul. 2025, p. 21 pages, https://www.aabri.com/jbca.html. 

Parker, Ronald Douglas, and D M Boyle. Effects of Fraud Risk Indicators and Machiavellianism on Auditors’ Risk Assessments. Journal of Forensic Accounting Research, Apr. 2025, p. 16, doi:https://doi.org/10.2308/JFAR-2023-017. 

Diosdado, Leobardo, et al. Information of Stock Options in Event Studies: The Deepwater Horizon Oil Spill Case. no. 1, Managerial Finance, Jan. 2025, pp. 1–11, doi:https://doi.org/10.1108/MF-02-2024-0079. 

Presentation 

Parker, K. (Presenter & Author), Hashem, J. (Presenter & Author), Parker, R. D. (Presenter & Author), Appalachian Research in Business Symposium (ARBS), “Effective Teaching Practices in Online Accounting Courses,” Marshall University, University, Huntington, WV. 

Dr. Kenneth James Sanney 
Professor
School of Accounting, Finance, Information Systems, and Business Law 
(828) 227-3390 
ksanney@email.wcu.edu 

Presentation

Sanney, K., WCU Excellence in Teaching & Learning AI Symposium, “Artificial Intelligence and Student Engagement.” 

Dr. Barbara Jo White 
Full Professor 
School of Accounting, Finance, Information Systems, and Business Law 
whiteb@email.wcu.edu 

Presentation

Perry, L. G. (Panelist), Schaffer, B. (Panelist), White, B. (Panelist), WCU College of Business ‘Something to Chew On’ Series, “Scholarship of Teaching and Learning,” Western Carolina University COB, Cullowhee, NC. 

    School of Economics, Management, and Project Management
    Dr. Vittal Anantatmula
    Professor
    School of Economics, Management, and Project Management
    vittal@email.wcu.edu

    Publications 

    Anantatmula, Vittal. “Applying Knowledge Management Principles in Managing Projects.” No, -, vol. -, Cambridge Scholars Publishing, 2025, p. 148, doi:ISBN: 1-0364-1721-2. ISBN13: 978-1-0364-1721-5. 


    Dr. Drew Carnes 
    Associate Professor/Director, School of Economics, Management, and Project Management 
    School of Economics, Management, and Project Management 
    amcarnes@email.wcu.edu 

    Publication

    DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. no. 1, Atlantic Marketing Journal, Mar. 2025, p. 24, https://digitalcommons.kennesaw.edu/amj/vol14/iss1/5/. 


    Dr. Todd Creasy 
     Director of Engagement & CEI Instruction
    School of Economics, Management, and Project Management 
    rtcreasy@email.wcu.edu 

    Publications 

    Johnson, James Nathaniel, et al. Wasn’t on the Menu: Leadership Philosophies Clash with Organizational Politics. Journal of Business Cases and Applications, Jul. 2025, p. 12, https://www.aabri.com/manuscripts/253968.pdf. 


    Dr. James Dean 
    Assistant Professor 
    School of Economics, Management, and Project Management 
    jdean@email.wcu.edu 

    Publication

    Dean, James. “The Racial Political Economy of Bank Entry Restrictions.” Empirical Applications of the Median Voter Model, vol. 45, Springer Nature, 2025, pp. 105–14, doi:https://doi.org/10.1007/978-3-031-87179-5_6. 

    Presentation

    Dean, J., Appalachian Research in Business Symposium, “Rising Wages, Falling Mobility? The Effects of Wage Regulations,” Marshall University, Huntington, WV. 

    Dr. Angela Dills 
    Gimelstob-Landry Distinguished Professor 
    School of Economics, Management, and Project Management 
    akdills@email.wcu.edu 

    Publication

    Peterson, Paul E., et al. Social Capital, Families, Friendships, and Inter-generational Mobility. no. 9, Journal of Family Issues, 2025, pp. 1484–512, doi:https://doi.org/10.1177/0192513X251347315. 

    Presentations

    Dills, A., “Short Run and Long Run Trade-offs,” Creighton University, Omaha, NE. 

    Dills, A., “Private Schools and Cross-Class Friendships,” International School Choice and Reform Conference, Ft. Lauderdale, FL. 


    Dr. Yang Fan
    Professor
    School of Economics, Management, and Project Management

    yfan@email.wcu.edu

    Publications 

    Johnson, James Nathaniel, et al. Wasn’t on the Menu: Leadership Philosophies Clash with Organizational Politics. Journal of Business Cases and Applications, Jul. 2025, p. 12, https://www.aabri.com/manuscripts/253968.pdf. 


    Dr. Mariano Garrido-Lopez 
    Associate Professor/Graduate Programs Director 
    School of Economics, Management, and Project Management 
    mglopez@email.wcu.edu 

    Publications 

    Garrido-Lopez, Mariano, et al. Measuring a Business School’s Ecosystem Impact with a Qualimetric Economic Balance. no. 166, Recherches en Sciences de Gestion – Management Sciences – Ciencias de Gestión Academic Journal, May 2025, pp. 155–75. 

    Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https:/​/​doi.org/​10.21818/​001c.133764. 

    Presentations 

    Perry, L. G. (Presenter & Author), Garrido-Lopez, M. (Author Only), Hillon, Y. (Author Only), USASBE Rural Entrepreneurship Symposium, “Addressing Institutional Voids in Rural Entrepreneurial Ecosystems: The Role of Service-Learning and University-Based Consulting for Microenterprises,” USASBE, Iowa State University, Ames, IA. 

     

    Dr. Yue Hillon 
    Distinguished Professor 
    School of Economics, Management, and Project Management 
    ycai@email.wcu.edu 

    Publications 

    Garrido-Lopez, Mariano, et al. Measuring a Business School’s Ecosystem Impact with a Qualimetric Economic Balance. no. 166, Recherches en Sciences de Gestion – Management Sciences – Ciencias de Gestión Academic Journal, May 2025, pp. 155–75. 

    Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https:/​/​doi.org/​10.21818/​001c.133764. 

    Presentation

    Perry, L. G. (Presenter & Author), Garrido-Lopez, M. (Author Only), Hillon, Y. (Author Only), USASBE Rural Entrepreneurship Symposium, “Addressing Institutional Voids in Rural Entrepreneurial Ecosystems: The Role of Service-Learning and University-Based Consulting for Microenterprises,” USASBE, Iowa State University, Ames, IA. 

    Dr. Hollye Moss 
    Full Professor/Associate Dean, College of Business 
    School of Economics, Management, and Project Management 
    hmoss@email.wcu.edu 

    Publication

    Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https:/​/​doi.org/​10.21818/​001c.133764. 

    Dr. Jason Ross 
    Assistant Professor 
    School of Economics, Management, and Project Management 
    jrross@email.wcu.edu 

    Presentation 

    Schaffer, B., Ross, J. R., Southern Management Association Conference, “Fitting together: Human resource practices, generic strategies and employee alignment,” SMA, Greenville, SC. 

    Dr. Bryan Schaffer 
    Assistant Professor 
    School of Economics, Management, and Project Management 
    bschaffer@email.wcu.edu 

    Publication

    Moss, Hollye, et al. Applying the Four Factors to the WNBA and Exploring Shared Leadership as a Fifth Factor. no. 1, Journal of Behavioral & Applied Management, Mar. 2025, pp. 36–44, https:/​/​doi.org/​10.21818/​001c.133764. 

    Presentations 

    Perry, L. G. (Panelist), Schaffer, B. (Panelist), White, B. (Panelist), WCU College of Business ‘Something to Chew On’ Series, “Scholarship of Teaching and Learning,” Western Carolina University COB, Cullowhee, NC. 

    Schaffer, B., Ross, J. R., Southern Management Association Conference, “Fitting together: Human resource practices, generic strategies and employee alignment,” SMA, Greenville, SC. 

    Dr. Michael Shick 
    Assistant Professor 
    School of Economics, Management, and Project Management 
    mshick@email.wcu.edu 

    Publication

    Johnson, James Nathaniel, et al. Wasn’t on the Menu: Leadership Philosophies Clash with Organizational Politics. Journal of Business Cases and Applications, Jul. 2025, p. 12, https://www.aabri.com/manuscripts/253968.pdf


    Ms. Tonya Wilson Snider 
    Instructor
    Accounting, Finance, Information Systems, and Business Law 
    School of Economics, Management, and Project Management 
    tsnider@email.wcu.edu 

    Presentations 

    Snider, T., Rx and Illicit Drug Summit, “Navigating Strategic Planning and Coordination in North Carolina’s Region A: Insights and Innovations,” OMNI Institute/Southwestern Commission/tenBiz, Inc., Nashville, TN. 


    Dr. Dallas Wood 
    Assistant Professor 
    School of Economics, Management, and Project Management 
    dwwood@email.wcu.edu 

    Publications 

    Wood, Dallas W, et al. A Threshold Technique Study to Understand Patient Preference for Smooth Versus Textured Breast Implants. no. 1, Plastic and Reconstructive Surgery (PRS) Global Open, Jan. 2025, p. 9, doi:DOI: 10.1097/GOX.0000000000006362. 

    School of Marketing, Entrepreneurship, Sports Management, and Hospitality & Tourism Management
    Dr. Alberto Beiza 
    Assistant Professor
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    abeiza@email.wcu.edu 

    Publication

    Acosta, Karla M., et al. Synthesis and Effectiveness of a Novel Food Safety Toolkit for Low-literacy Novice Food Handlers. no. 5, Journal of Food Protection, Apr. 2025, p. 7, doi:10.1016/j.jfp.2025.100496. 


    Mr. Dan Bradbury 
    Assistant Professor
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    dbradbury@email.wcu.edu 

    Publications 

    Bradbury, Dan R, and Joseph J Cronin. Environmentally Friendly but Strategically Useful? a Systematic Review of Marketing’s Consideration of Green Initiatives. AMS Review, pp. 261–68. 

    Ms. Wendy Cagle 
    Associate Instructor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    wcagle@email.wcu.edu 

    Publication 

    Davidson, Bethany A., et al. Economic Disruptions, Entrepreneurial Opportunities, and the Wine Country of Northern California. no. ccby-4.0 • https://doi.org/10.26813/001c.129691, Wine Business Journal, Feb. 2025, p. ccby–4.0 • https://doi.org/10.26813/001c.129691, doi:https://doi.org/10.26813/001c.129691. 

    Presentation

    Cagle, W. R. (Presenter & Author), Black, J. (Author Only), Perry, L. (Author Only), The 54th Annual Meeting of the Southeast Decision Sciences Institute Conference 2025-, “Supporting the Expanding Role of Women in Social Enterprises: Identifying Entrepreneurial Mindset in Role Models from Classical Literature: Empowering Women Around the World and Across Time,” Southeast Decision Sciences Institute (SEDSI), Hyatt Regency Greenville, Greenville, SC. 

    Dr. Ethan Cheng 
    Assistant Professor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    ycheng@wcu.edu 

    Presentation 

    Cheng, E., 2025 Virtual Internship, Career and Education Fair, “Learners2Leaders Panel Presentation,” Hospitality Internships. 

    Dr. Blake Darden 
    Adjunct Faculty 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    bdarden@email.wcu.edu 

    Publications 

    Darden, B, and Lane G. Perry. “Resilience as a Mediator of Guilt and Entrepreneurial Orientation: A Moderated Mediation Model of Transgender Identity.” USASBE 2026 Annual Conference, USASBE. 

    Darden, B, and Emma L Best. Entrepreneurial Psychopathy: How Gender and Sexuality Shape the Psychological Drivers of Perceived Behavioral Control. Southern Management Association Annual Meeting, p. 42. 

    Darden, B, et al. Examining the Political Training Grounds: Campaign Experience on Entrepreneur’s Self-Evaluation and Perceived Behavioral Control.. Journal of Small Business and Enterprise Development, doi:10.1108/JSBED-05-2025-0329. 

    Best, Emma L, and B Darden. Insights from Title VII Transgender Discrimination Cases Since Bostock. no. 3, GMU Civil Rights Law Journal (Accepted Forthcoming), Aug. 2025, pp. 247–89. 

    McGee, Robert, et al. “How Serious Is Bribery? a Case Study of Ukraine.” The Ethics of Bribery, Vol. 2, 2ndth ed., vol. 2, Springer Nature Switzerland, 2025, pp. 959–61, doi:10.1007/978-3-031-77200-9_125. 

    Presentations 

    Darden, B. (Presenter & Author), Best, E. L. (Presenter & Author), Smallwood, S. (Author Only), Southern Management Association, “Entrepreneurial Psychopathy: How Gender and Sexuality Shape the Psychological Drivers of Perceived Behavioral Control,” Hyatt Regency Greenville, Greenville, SC. 

    Darden, B., Academy of Management Annual Conference, “Guilt and Shame Proneness on Perceived Abuse Among Transgender Employees in the United States,” AOM, Chicago, IL. 

    Dr. Bethany Davidson 
    Assistant Professor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    davidsonb@email.wcu.edu 

    Publication 

    Davidson, Bethany A., et al. Economic Disruptions, Entrepreneurial Opportunities, and the Wine Country of Northern California. no. ccby-4.0 • https://doi.org/10.26813/001c.129691, Wine Business Journal, Feb. 2025, p. ccby–4.0 • https://doi.org/10.26813/001c.129691, doi:https://doi.org/10.26813/001c.129691. 

     

    Dr. James Deconinck 
    Full Professor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    deconinck@email.wcu.edu 

    Publications 

    DeConinck, James, et al. Servant Leadership in Sales: Exploring Its Direct and Indirect Effects on Salesperson Performance. no. 1, Global Journal of Management and Marketing, 2024, pp. 71–87, https://www.igbr.org/journals/management-and-marketing/.

    DeConinck, James, et al. Servant Leadership: Its Effect on Organizational Identification, Perceived Organizational Fit, Performance, and Employee Retention in Sales. Journal of Management and Marketing Research, Aug. 2024, pp. 1–17, http://aabri.com/jmmr.html.

    DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. Atlantic Marketing Conference.

    DeConinck, James, et al. The Influence of Job Embeddedness on Voluntary Salesforce Turnover. no. 1, Atlantic Marketing Journal, Apr. 2024, p. 16, https://digitalcommons.kennesaw.edu/amj/vol13/iss1/2.

    Dr. Heidi Grappendorf 
    Full Professor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    hgrappendorf@email.wcu.edu 

    Presentations 

    Grappendorf, H. (Presenter & Author), Women in Sport Leadership, “Empowering Voices and Defining Moments for Women in Sport Management,” North Carolina State University, North Carolina State University, Raleigh, NC. 

    Simmons, J. (Author Only), Grappendorf, H. (Presenter & Author), Strode, J. (Presenter & Author), Stensland, P. (Presenter & Author), Applied Sport Management Association, “Workplace Incivility: Lessons for Industry Professionals. Applied,” ASM, University of Cincinnati conference, OH. 

    Veraldo, C. (Presenter & Author), Ruihley, B. (Presenter & Author), Grappendorf, H., Yost, D. (Presenter & Author), Applied Sport Management Association Conference., “Photovoice: An Alternative Research Methodology for Understanding Student Learning in Study Abroad Programs,” Applied Sport Management Association Conference., Conference, Cincinnati, OH. 

    Mr. Ali Iskender 
    Instructor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    aiskender@email.wcu.edu 

    Publications 

    Alimohammadirokni, Mohammad, et al. Tourism and Hospitality: The Implications of AI Applications. Appalachian Research in Business Symposium (ARBS). 

    Presentations 

    Alimohammadirokni, M., Iskender, A., Rasouli, N., Appalachian Research in Business Symposium (ARBS), “Transforming Tourism and Hospitality: The Implications of AI Applications,” Marshall University, Marshall University, Huntington, WV. 

    Dr. Julie Johnson-Busbin 
    Full Professor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    jjohnson@email.wcu.edu 

    Publication

    DeConinck, James, et al. Antecedents and Outcomes of Servant Leadership: Implications for the Salesforce. no. 1, Atlantic Marketing Journal, Mar. 2025, p. 24, https://digitalcommons.kennesaw.edu/amj/vol14/iss1/5/. 

    Dr. Euisoo Kim 
    Assistant Professor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    kime@email.wcu.edu 

    Publications 

    Kim, Euisoo, et al. Examining Factors Shaping the Consumption of Televised Ladies Professional Golf Association Events: Attitudes, Subjective Norms, Perceived Behavioral Control, and Intergroup Dynamics in a Multicultural Context. no. 1, International Journal of Sport Communication, Jan. 2025, pp. 94–107, doi:https://doi.org/10.1123/ijsc.2024-0223. 

    Dr. Bob Lahm Jr. 
    Full Professor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    rjlahm@email.wcu.edu 

    Publication

    Lahm, Robert J, et al. Economic Conditions Are Evolving Rapidly for Consumers and Small Businesses, While Uncertainty Abounds. Research in Business and Economics Journal: Academic and Business Research Institute, Jul. 2025, http://www.aabri.com/SA2025Manuscripts/SA25010.pdf. 

    Presentations 

    Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Institute for Global Business Research Annual Conference, “Entrepreneurial resilience in an era of economic uncertainty: Inflation, debt, and small business dynamics,” Institute for Global Business Research, Nashville, TN. 

    Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Institute for Global Business Research Annual Conference, “Merchandising for entrepreneurs: A cost-effective method to influence purchasers,” Institute for Global Business Research, Nashville, TN. 

    Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Appalachian Research in Business Symposium (ARBS), “Consumers and small businesses may anticipate significantly changed economic conditions,” Marshall University, Huntington, WV. 

    Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Academic and Business Research Institute (AABRI) Annual Conference, “New economic conditions are arising for consumers and small businesses, but what will they be?,” Academic and Business Research Institute (AABRI), San Antonio, TX. 

    Lahm, R. J. (Presenter & Author), Perry, L. G. (Presenter & Author), Duffield, M. R. (Author Only), Annual Conference Fortune Favors the Bold, “Emergent Patterns as U.S. Small Businesses and Consumers Anticipate a Changing Economy,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. 

     

    Dr. Lane Perry III 
    Assistant Professor 
    School of Marketing, Entrepreneurship, Sport Management, and Hospitality and Tourism Management 
    laneperry@email.wcu.edu 

    Publications 

    Darden, B, and Lane G. Perry. “Resilience as a Mediator of Guilt and Entrepreneurial Orientation: A Moderated Mediation Model of Transgender Identity.” USASBE 2026 Annual Conference, USASBE. 

    Darden, B, et al. Examining the Political Training Grounds: Campaign Experience on Entrepreneur’s Self-Evaluation and Perceived Behavioral Control.. Journal of Small Business and Enterprise Development, doi:10.1108/JSBED-05-2025-0329. 

    Lahm, Robert J, et al. Economic Conditions Are Evolving Rapidly for Consumers and Small Businesses, While Uncertainty Abounds. Research in Business and Economics Journal: Academic and Business Research Institute, Jul. 2025, http://www.aabri.com/SA2025Manuscripts/SA25010.pdf. 

    Perry, Lane G., et al. Food Halls as Entrepreneurial Micro-Ecosystems: Exploring Incubation, Placemaking, and Community Impact. no. Special Issue, Journal of Business Venturing Insights, Jul. 2025, https://www.sciencedirect.com/science/article/pii/S235267342500040X. 

    Presentations 

    Perry, L. G. (Panelist), Schaffer, B. (Panelist), White, B. (Panelist), WCU College of Business ‘Something to Chew On’ Series, “Scholarship of Teaching and Learning,” Western Carolina University COB, Cullowhee, NC. 

    Perry, L. G. (Presenter & Author), Garrido-Lopez, M. (Author Only), Hillon, Y. (Author Only), USASBE Rural Entrepreneurship Symposium, “Addressing Institutional Voids in Rural Entrepreneurial Ecosystems: The Role of Service-Learning and University-Based Consulting for Microenterprises,” USASBE, Iowa State University, Ames, IA. 

    Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Institute for Global Business Research Annual Conference, “Entrepreneurial resilience in an era of economic uncertainty: Inflation, debt, and small business dynamics,” Institute for Global Business Research, Nashville, TN. 

    Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Appalachian Research in Business Symposium (ARBS), “Consumers and small businesses may anticipate significantly changed economic conditions,” Marshall University, Huntington, WV. 

    Lahm, R. J. (Presenter & Author), Duffield, M. R. (Author Only), Perry, L. G. (Author Only), Academic and Business Research Institute (AABRI) Annual Conference, “New economic conditions are arising for consumers and small businesses, but what will they be?,” Academic and Business Research Institute (AABRI), San Antonio, TX. 

    Lahm, R. J. (Presenter & Author), Perry, L. G. (Presenter & Author), Duffield, M. R. (Author Only), Annual Conference Fortune Favors the Bold, “Emergent Patterns as U.S. Small Businesses and Consumers Anticipate a Changing Economy,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. 

    Perry, L. G. (Presenter & Author), Woolard, N. (Presenter & Author), Fortune Favors the Bold, “Food Halls as Entrepreneurial Micro-Ecosystems: Social & Communal Impact of Placemaking,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. 

    Perry, L. G. (Presenter & Author), Kim, E. (Presenter & Author), Ballesteros, M. (Presenter & Author), Fortune Favors the Bold, “Learning Journey: Social Enterprise in Practice at Opportunity Village,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. 

    Perry, L. G. (Presenter & Author), Church, N. (Presenter & Author), Fleck, E. (Presenter & Author), Eyles, J. (Presenter & Author), Miller, J., Scott, D., Fortune Favors the Bold, “Sigma Nu Tau Chapter Development: Best-Practices & New Opportunities,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV. 

    Perry, L. G. (Presenter & Author), Kim, E. (Presenter & Author), Kennedy, E. (Presenter & Author), Ballesteros, M. (Presenter & Author), Fortune Favors the Bold, “Social Entrepreneurship Special Interest Group Resource Round-Up,” United States Association for Small Business & Entrepreneurship (USASBE), Ceasers, Las Vegas, NV.